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~language:"eng"
~person:"Díaz, Estrella"
~subject:"Advertising effects"
~subject:"Comparison"
~subject:"Evaluation"
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Advertising effects
Comparison
Evaluation
Website
4
Consumer behaviour
2
Content analysis
2
Konsumentenverhalten
2
Market segmentation
2
Marktsegmentierung
2
Air transport
1
Airline
1
Bewertung
1
Bibliometrics
1
Bibliometrie
1
Brand
1
Brand management
1
Classification
1
Fluggesellschaft
1
Hotel industry
1
Hotellerie
1
Internet marketing
1
Klassifikation
1
Latent class segmentation
1
Luftverkehr
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Luxury brands
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Luxury goods
1
Luxusgüter
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Markenartikel
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Markenführung
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NGOs
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Nichtregierungsorganisation
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Non-governmental organization
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Non-governmental organizations
1
Online-Marketing
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Persuasiveness
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Social Marketing
1
Social marketing
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Web site design
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Websites
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Díaz, Estrella
Perng, Chyuan
5
Chiou, Wen-chih
4
Law, Chun Hung Roberts
4
Law, Rob
4
Lin, Chin-chao
4
Chmielarz, Witold
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Girotra, Karan
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Head, Milena
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Huh, Jisu
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Ulrich, Karl T.
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Usman, Osly
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Zhang, Ping
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Abou Nabout, Nadia
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Andreopoulou, Zacharoula
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Benwell, George L.
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Cyr, Dianne J.
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Deans, Kenneth R.
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Dominic, P. D. D.
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Haan, Evert de
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International journal of hospitality management
1
Journal of air transport management
1
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ECONIS (ZBW)
2
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1
A latent class segmentation analysis of airlines based on website evaluation
Díaz, Estrella
;
Martín-Consuegra, David
- In:
Journal of air transport management
55
(
2016
),
pp. 20-40
Persistent link: https://www.econbiz.de/10011547790
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2
Evaluation of the persuasive features of hotel chains websites : a latent class segmentation analysis
Díaz, Estrella
;
Koutra, Christina
- In:
International journal of hospitality management
34
(
2013
),
pp. 338-347
Persistent link: https://www.econbiz.de/10009767490
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