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~language:"eng"
~person:"De Mel, Sandy"
~subject:"Mobile communications"
~type_genre:"Book section"
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Mobile communications
Football
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Professional sports
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Beziehungsmarketing
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Brand image
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Selected papers July 2011 Business & Economics Society International Conference ; Volume 2, issue 1
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ECONIS (ZBW)
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Corporate image attributes on customer loyalty in the Nigerian mobile telecommunication industry
Dieke, Obianuju
;
De Mel, Sandy
-
2011
Persistent link: https://www.econbiz.de/10011931045
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