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~language:"eng"
~person:"Dhir, Sanjay"
~person:"Rahman, Zillur"
~subject:"Bibliometrie"
~subject:"Cause-related marketing"
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Bibliometrie
Cause-related marketing
Bibliometrics
14
Literature review
9
Consumer behaviour
6
Konsumentenverhalten
6
Beziehungsmarketing
4
Relationship marketing
4
Brand management
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Internet marketing
3
Markenführung
3
Online-Marketing
3
Bibliometric analysis
2
Brand image
2
Customer engagement
2
Customer integration
2
Innovation
2
Kundenintegration
2
Markenimage
2
Social Web
2
Social web
2
TCCM
2
literature review
2
performance
2
systematic literature review
2
Anticipated guilt
1
Arbeitszufriedenheit
1
Asia-Pacific region
1
Asiatisch-pazifischer Raum
1
Bandwagon
1
Brand
1
Brand hate
1
Brand loyalty
1
Business ethics
1
Cause marketing
1
Cause-Related Marketing
1
Cause-related marketing (CRM)
1
City branding
1
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12
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14
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14
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14
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English
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Dhir, Sanjay
Rahman, Zillur
Kumar, Satish
17
Kraus, Sascha
16
Dhir, Amandeep
15
Glock, Christoph H.
15
Paul, Justin
15
Ferreira, João J. M.
14
Antony, Jiju
12
Dabić, Marina
12
Seuring, Stefan
11
Apostolou, Barbara
10
Grosse, Eric H.
10
Hassell, John M.
10
Kaur, Puneet
10
Dorminey, Jack W.
9
Lim, Weng Marc
9
Gunasekaran, Angappa
8
Mariani, Marcello M.
8
Ahmad, Nisar
7
Dana, Leo Paul
7
Dwivedi, Yogesh Kumar
7
Kanbach, Dominik K.
7
Law, Chun Hung Roberts
7
Lueg, Rainer
7
Pereira, Vijay
7
Alon, Ilan
6
Behl, Abhishek
6
Caputo, Andrea
6
Fernandes, Cristina I.
6
Garza-Reyes, Jose Arturo
6
Parida, Vinit
6
Sarkis, Joseph
6
Silva, Rui
6
Tortorella, Guilherme Luz
6
Treiblmaier, Horst
6
Vlačić, Božidar
6
Vrontis, Demetris
6
Wamba, Samuel Fosso
6
Bamel, Umesh
5
Bouncken, Ricarda B.
5
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International review on public and non-profit marketing
2
Journal for global business advancement : JGBA
2
Asia Pacific business review
1
Benchmarking : an international journal
1
European journal of marketing
1
International journal of business information systems : IJBIS
1
International journal of emerging markets
1
Journal of business research : JBR
1
Management decision : MD
1
Management research review
1
Management review quarterly
1
The service industries journal
1
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ECONIS (ZBW)
14
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1
Knowledge transfer and innovation in multinationals : a review of the literature using SCM-TBFO framework
Shiwangi Singh
;
Dhir, Sanjay
- In:
Benchmarking : an international journal
31
(
2024
)
2
,
pp. 508-534
Persistent link: https://www.econbiz.de/10014503116
Saved in:
2
The evolving passage of consumer ethics research : a systematic
literature
review
Hassan, Syed Masroor
;
Rahman, Zillur
- In:
International journal of emerging markets
18
(
2023
)
9
,
pp. 3043-3064
Persistent link: https://www.econbiz.de/10014451782
Saved in:
3
Mapping the cause-related marketing (CRM) field : document co-citation and bibliographic coupling approach
Patil, Tejaswi
;
Rahman, Zillur
- In:
International review on public and non-profit marketing
20
(
2023
)
2
,
pp. 491-520
Persistent link: https://www.econbiz.de/10014383328
Saved in:
4
A bibliometric analysis of scientific literature on guilt in marketing
Patil, Tejaswi
;
Rahman, Zillur
- In:
Management review quarterly
73
(
2023
)
3
,
pp. 1385-1415
Persistent link: https://www.econbiz.de/10014383565
Saved in:
5
Bandwagon effect revisited : a systematic review to develop future research agenda
Bindra, Sunali
;
Sharma, Deepika
;
Parameswar, Nakul
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 305-317
Persistent link: https://www.econbiz.de/10013194539
Saved in:
6
Brand hate : a
literature
review
and future research agenda
Aziz, Rahila
;
Rahman, Zillur
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 2014-2051
Persistent link: https://www.econbiz.de/10013352678
Saved in:
7
Innovation implementation in Asia-Pacific countries : a review and research agenda
Shiwangi Singh
;
Paul, Justin
;
Dhir, Sanjay
- In:
Asia Pacific business review
27
(
2021
)
2
,
pp. 180-208
Persistent link: https://www.econbiz.de/10012515102
Saved in:
8
Mapping responsive retailing to identify future research trajectories
Sharma, Deepika
;
Bindra, Sunali
;
Taggar, Rashi
;
Dhir, Sanjay
- In:
Journal for global business advancement : JGBA
13
(
2020
)
5
,
pp. 584-604
Persistent link: https://www.econbiz.de/10012542174
Saved in:
9
Customer engagement and employee engagement : systematic review and future directions
Chandni, Shumaila
;
Rahman, Zillur
- In:
The service industries journal
40
(
2020
)
13/14
,
pp. 932-959
Persistent link: https://www.econbiz.de/10012292979
Saved in:
10
Partner trust as an evaluative parameter for international joint ventures in Indian setting : insights from meta-analysis
Sharma, Bhaanuj
;
Dhir, Sanjay
;
Viput Ongsakul
- In:
Journal for global business advancement : JGBA
12
(
2019
)
5
,
pp. 721-741
Persistent link: https://www.econbiz.de/10012392295
Saved in:
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