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~language:"eng"
~person:"Di Pietro, Loredana"
~person:"Shamsuddoha, A. K."
~subject:"International marketing"
~subject:"Relationship marketing"
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Di Pietro, Loredana
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Customer-centric marketing strategies : tools for building organizational performance
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Research handbook on export marketing
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ECONIS (ZBW)
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Impact of export promotion programs on SME export performance : empirical evidence from an emerging nation
Ali, M. Yunus
;
Shamsuddoha, A. K.
- In:
Research handbook on export marketing
,
(pp. 12-44)
.
2014
Persistent link: https://www.econbiz.de/10010472832
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2
Consumer-centric marketing strategies : social networks as innovative tools for Consumer Relationship Management
Di Pietro, Loredana
;
Pantano, Eleonora
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 297-314)
.
2013
Persistent link: https://www.econbiz.de/10009668196
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