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~language:"eng"
~person:"Di Pietro, Loredana"
~subject:"International marketing"
~subject:"Kalabrien"
~subject:"Relationship marketing"
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Customer-centric marketing strategies : tools for building organizational performance
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Consumer-centric marketing strategies : social networks as innovative tools for Consumer Relationship Management
Di Pietro, Loredana
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Pantano, Eleonora
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 297-314)
.
2013
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