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~language:"eng"
~person:"Dietrich, Jann"
~person:"Godefroid, Peter"
~person:"Jacob, Frank"
~subject:"Kaufverhalten"
~subject:"Kundenmanagement"
~subject:"Service management"
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Kaufverhalten
Kundenmanagement
Service management
B-to-B-Marketing
7
Business-to-business marketing
7
Lieferantenmanagement
5
Supplier relationship management
5
Bundling strategy
3
Leistungsbündel
3
Betriebliche Wertschöpfung
2
Business-to-Business-Marketing
2
Customer integration
2
Dienstleistungsmarketing
2
Kundenintegration
2
Marketing theory
2
Marketingtheorie
2
Services marketing
2
Value creation
2
B2B
1
Beschaffung
1
Beziehungsmarketing
1
Business markets
1
Business services
1
Consumer behaviour
1
Country-of-origin
1
Cross-national invariance
1
Designation of origin
1
Dienstleistungsmanagement
1
E-commerce
1
Electronic Commerce
1
Herkunftsbezeichnung
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ICT industry
1
IKT-Sektor
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Industrial purchasing
1
Inter-firm cooperation
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International marketing
1
Internationales Marketing
1
KIBS
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Kauf
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Dietrich, Jann
Godefroid, Peter
Jacob, Frank
Brennan, Ross
3
Canning, Louise
3
McDowell, Raymond
3
Lakotta, Jan
2
Oliveira, Pedro
2
Roth, Aleda V.
2
Adamson, Brent
1
Andersson-Cederholm, Erika
1
Balaraman, Pravin
1
Brewster, Ernest
1
Chowdhury, Naushaba
1
Dayan, Mumin
1
Dixon, Matthew
1
Ehret, Michael
1
Fließ, Sabine
1
Gyimóthy, Szilvia
1
Haase, Michaela
1
Iyer, Gopalkrishnan R.
1
Kilian, Dietmar
1
Kleinaltenkamp, Michael
1
Liu, Jonathan
1
Lorenz, Britta
1
MacDowell, Raymond C.
1
Mirski, Peter
1
Ndubisi, Nelson Oly
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Nuutinen, Maaria
1
Ojasalo, Katri
1
Paluch, Stefanie
1
Pekkola, Sanni
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Sharma, Arun
1
Sheth, Jagdish N.
1
Spenner, Pat
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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Kundenintegration und Leistungslehre : integrative Wertschöpfung in Dienstleistungen, Solutions und Entrepreneurship
Fließ, Sabine
(
ed.
);
Haase, Michaela
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10010506440
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2
Customer confusion in service to business markets : foundations and first empirical results
Lakotta, Jan
;
Jacob, Frank
-
2008
Persistent link: https://www.econbiz.de/10004257915
Saved in:
3
Customer confusion in service-to-business markets : foundations and first empirical results
Lakotta, Jan
;
Jacob, Frank
-
2008
Persistent link: https://www.econbiz.de/10013433065
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