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~language:"eng"
~person:"Duboff, Robert"
~subject:"Brand management"
~subject:"Theory"
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Don’t let big data bury your brand
Horst, Peter
;
Duboff, Robert
- In:
Harvard business review : HBR
93
(
2015
)
11
,
pp. 78-86
Persistent link: https://www.econbiz.de/10011399712
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