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~language:"eng"
~person:"Dutta, Sujay"
~subject:"Brand image"
~subject:"Führungskräfte"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Brand image
Führungskräfte
Consumer behaviour
8
Konsumentenverhalten
8
Garantie
4
Markenimage
4
Signalling
4
Warranty
4
Einzelhandel
3
Einzelhandelspreis
3
Experiment
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Low-cost strategy
3
Niedrigpreisstrategie
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Retail price
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Retail trade
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Prospect Theory
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Prospect theory
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Advertising
1
Advertising effects
1
Advertising regulation
1
Asymmetric information
1
Asymmetrische Information
1
Betriebsgröße
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Brand
1
Brand crises
1
Brand equity
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Brand familiarity
1
Brand management
1
Cognition
1
Comparative advertising
1
Confidence
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Confidence intervals
1
Consumer ethnocentrism
1
Crisis management
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Deceptive pricing in advertising
1
Decision under uncertainty
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Dutta, Sujay
Jiraporn, Pornsit
56
Melewar, T. C.
31
Diamantopoulos, Adamantios
28
Loureiro, Sandra Maria Correia
27
Bang, Nguyen
25
Krause, Ryan
25
Phau, Ian
25
Gomez-Mejia, Luis R.
24
Hambrick, Donald C.
23
Guzman, Francisco
22
Han, Heesup
22
Foroudi, Pantea
21
Japutra, Arnold
21
Conyon, Martin J.
20
Larcker, David F.
20
Pattanaporn Chatjuthamard
20
Sun, Li
20
Westphal, James D.
20
Keller, Kevin Lane
19
Knippenberg, Daan van
19
Miller, Danny
19
Romaniuk, Jenni
19
Christodoulides, George
18
Fetscherin, Marc
18
He, Lerong
18
Murphy, Kevin James
17
Sarkar, Abhigyan
17
Tian, Gary Gang
17
Volberda, Henk W.
17
Wrohlich, Katharina
17
Zhang, Yan
17
Agnihotri, Arpita
16
Chen, Guoli
16
Davidson, Wallace Norman
16
Ekinci, Yuksel
16
Jarboui, Anis
16
Khan, Imran
16
King, Ceridwyn
16
Kumar, Vikas
16
Mendenhall, Mark E.
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Journal of business research : JBR
4
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ECONIS (ZBW)
4
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1
Overcoming the challenge of low familiarity : can a weakly familiar brand signal quality with exceptionally strong warranty?
Dutta, Sujay
;
Banerjee, Somak
;
Johnson, Aaron
;
Biswas, …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 737-754
Persistent link: https://www.econbiz.de/10013168015
Saved in:
2
A commentary on reporting effect size and confidence intervals : response to Palmer and Strelan (2014)
Dutta, Sujay
;
Pullig, Chris
- In:
Journal of business research : JBR
68
(
2015
)
5
,
pp. 1082-1085
Persistent link: https://www.econbiz.de/10010517096
Saved in:
3
Effectiveness of corporate responses to brand crises : the role of crisis type and response strategies
Dutta, Sujay
;
Pulling, Chris
- In:
Journal of business research : JBR
64
(
2011
)
12
,
pp. 1281-1287
Persistent link: https://www.econbiz.de/10009382588
Saved in:
4
Effects of comparative advertising format on consumer responses : the moderating effects of brand image and attribute relevance
Yagci, Mehmet I.
;
Biswas, Abhijit
;
Dutta, Sujay
- In:
Journal of business research : JBR
62
(
2009
)
8
,
pp. 768-774
Persistent link: https://www.econbiz.de/10003861041
Saved in:
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