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~language:"eng"
~person:"Dwivedi, Yogesh Kumar"
~person:"Paul, Justin"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
~type_genre:"Bibliographie"
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Consumer behaviour
Konsumentenverhalten
117
Bibliometrics
42
Bibliometrie
42
Innovation adoption
33
Innovationsakzeptanz
33
Social Web
33
Social web
33
India
29
Brand management
28
Indien
28
Internet marketing
28
Markenführung
28
Online-Marketing
27
Artificial intelligence
25
Relationship marketing
24
Beziehungsmarketing
23
Brand image
23
Innovation
23
Markenimage
23
Künstliche Intelligenz
22
Lieferkette
22
Supply chain
22
Dienstleistungsqualität
21
Online retailing
21
Online-Handel
21
Service quality
21
Coronavirus
17
Digitalisierung
17
Digitization
17
Globalisierung
17
Globalization
17
Innovation diffusion
17
Innovationsdiffusion
17
Firm performance
16
KMU
16
Mobile Business
16
Mobile business
16
SME
16
Unternehmenserfolg
16
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Undetermined
97
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5
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Article
116
Book / Working Paper
1
Type of publication (narrower categories)
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Article in journal
Bibliographie
Aufsatz in Zeitschrift
117
Aufsatzsammlung
2
Language
All
English
Author
All
Dwivedi, Yogesh Kumar
Paul, Justin
Han, Heesup
113
Mattila, Anna S.
97
Lusk, Jayson L.
75
Phau, Ian
73
Khare, Arpita
68
Loureiro, Sandra Maria Correia
62
Grewal, Dhruv
60
Nayga, Rodolfo M.
60
Septianto, Felix
59
Jang, Soocheong
57
Belk, Russell W.
55
Ko, Eunju
49
Laroche, Michel
48
Bagozzi, Richard P.
47
Hollebeek, Linda D.
46
Pelsmacker, Patrick de
45
Kim, Jungkeun
44
Diamantopoulos, Adamantios
42
Sharma, Piyush
41
Bang, Nguyen
40
Thaichon, Park
40
Das, Gopal
39
Rajagopal
38
Ko, Yong Jae
37
Park, Jungkun
37
Vrontis, Demetris
37
Kim, Seongseop
36
Hyun, Sunghyup Sean
35
Verhoef, Peter C.
35
Wong, IpKin Anthony
35
Dens, Nathalie
34
Eisend, Martin
34
Moschis, George P.
34
Wu, Luorong
34
Balaji, M. S.
33
Bruwer, Johan
33
Gierl, Heribert
33
Haws, Kelly L.
33
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Journal of retailing and consumer services
23
Journal of business research : JBR
17
International journal of Indian culture and business management
8
Technological forecasting & social change : an international journal
6
The marketing review
6
European journal of marketing : EJM
5
Information systems management
4
International journal of consumer studies
4
Psychology & marketing
4
Business strategy and the environment
3
European management journal
3
International journal of market research
3
Asia Pacific journal of marketing and logistics
2
Electronic government : EG; an international journal
2
International journal of bank marketing
2
Journal of consumer behaviour
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of strategic marketing
2
Asian journal of business ethics : AJBE
1
European journal of innovation management : EJIM
1
European management review : EMR
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International business review : the official journal of the European International Business Academy
1
International journal of business information systems : IJBIS
1
International journal of contemporary hospitality management
1
International journal of retail & distribution management
1
International marketing review
1
Journal of financial services marketing : JFSM
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : JPM
1
Operations management research : OMR ; advancing practice through theory
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The international journal of bank marketing : IJBM
1
The journal of product & brand management
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
117
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1
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117
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1
Brands are calling your AVATAR in Metaverse : a study to explore XR-based gamification marketing activities & consumer-based brand equity in virtual world
Arya, Vikas
;
Sambyal, Rachita
;
Sharma, Anshuman
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 556-585
Persistent link: https://www.econbiz.de/10014507379
Saved in:
2
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
3
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
4
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
5
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
6
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
7
Advancing basic psychological needs theory in marketing research
Gilal, Faheem Gul
;
Paul, Justin
;
Gilal, Rukhsana Gul
; …
- In:
International journal of market research
65
(
2023
)
6
,
pp. 745-777
Persistent link: https://www.econbiz.de/10014427160
Saved in:
8
Assessing customers' attitude towards online apparel shopping : a three-way interaction model
Patel, Ashok Kumar
;
Anurag Singh
;
Rana, Nripendra P.
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014303772
Saved in:
9
An attitude-behavioral model to understand people's behavior towards tourism during COVID-19 pandemic
Shareef, Mahmud Akhter
;
Akram, Muhammad Shakaib
;
Malik, …
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014288173
Saved in:
10
Consumers' relationship with mass prestige brands and happiness
Nobre, Helena
;
Kumar, Ajay
;
Kastanakis, Minas N.
;
Paul, …
- In:
European management review : EMR
20
(
2023
)
2
,
pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
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