//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~person:"Ewing, Michael"
~subject:"Brand management"
~subject:"Theorie"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Textbook"
~type_genre:"Thesis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"B-to-B-Marketing"
Narrow search
Delete all filters
| 8 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Theorie
B-to-B-Marketing
4
Business-to-business marketing
4
Lieferantenmanagement
4
Supplier relationship management
4
Beziehungsmarketing
2
Brand image
2
Markenführung
2
Markenimage
2
Relationship marketing
2
B2B branding
1
B2B customer churn
1
Brand
1
Brand citizenship behavior
1
Brand relationship quality
1
Consumer behaviour
1
Customer value
1
Data Mining
1
Data mining
1
Firm performance
1
Franchisee-based brand equity
1
Franchisor competence
1
Konsumentenverhalten
1
Kundenwert
1
Markenartikel
1
Marketing management
1
Marketingmanagement
1
Non-contractual setting
1
Profit
1
Profitability
1
Relationship duration
1
Rentabilität
1
Retention campaign
1
Salespeople
1
Unternehmenserfolg
1
Verkaufspersonal
1
Virtual reality
1
Virtuelle Realität
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
Aufsatz im Buch
Textbook
Thesis
Aufsatz in Zeitschrift
2
Language
All
English
Author
All
Ewing, Michael
Christodoulides, George
6
Sarkar, Soumya
4
Brown, Brian P.
3
Kumar, V.
3
Nyadzayo, Munyaradzi W.
3
O'Cass, Aron
3
Singh, Jaywant
3
Anees-ur-Rehman, Muhammad
2
Badrinarayanan, Vishag
2
Baumgarth, Carsten
2
Beverland, Michael B.
2
Biedenbach, Galina
2
Casidy, Riza
2
Cassia, Fabio
2
Dash, Satyabhusan
2
De Chernatony, Leslie
2
Donthu, Naveen
2
Henseler, Jörg
2
Ind, Nicholas
2
Iyer, Pramod
2
Jiang, Yanxin
2
Karwan, Mark H.
2
Keller, Kevin Lane
2
Keränen, Joona
2
Kleinaltenkamp, Michael
2
LaPlaca, Peter J.
2
Leek, Sheena
2
Lindgreen, Adam
2
Markovic, Stefan
2
Marquardt, Adam J.
2
Matanda, Margaret J.
2
Mingione, Michela
2
Mishra, Prashant
2
Mohan, Mayoor
2
Murray, Chase
2
Möller, K. E. Kristian
2
Paswan, Audhesh
2
Pitt, Leyland F.
2
Raj, Ritwik
2
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
2
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effects of an articulated customer value proposition (CVP) on promotional expense, brand investment and firm performance in B2B markets : a text based analysis
Mishra, Sagarika
;
Ewing, Michael
;
Pitt, Leyland F.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 264-275
Persistent link: https://www.econbiz.de/10012285184
Saved in:
2
Franchisee-based brand equity : the role of brand relationship quality and brand citizenship behavior
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
;
Ewing, …
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 163-174
Persistent link: https://www.econbiz.de/10011447509
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->