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~language:"eng"
~person:"Fraccastoro, Sara"
~subject:"KMU"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Government document"
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Fraccastoro, Sara
Agnihotri, Raj
7
Itani, Omar S.
4
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International business review : the official journal of the European International Business Academy
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ECONIS (ZBW)
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The integrated use of social media, digital, and traditional communication tools in the B2B sales process of international SMEs
Fraccastoro, Sara
;
Gabrielsson, Mika
;
Pullins, Ellen
- In:
International business review : the official journal of …
30
(
2021
)
4
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012595815
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