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~language:"eng"
~person:"Franses, Philip Hans"
~person:"Malhotra, Naresh K."
~type_genre:"Festschrift"
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Marketingtheorie
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Paul E. Green
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Franses, Philip Hans
Malhotra, Naresh K.
Sheth, Jagdish N.
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Kumar, V.
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Green, Paul E.
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Rao, Vithala R.
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Hauser, John R.
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Marketing research
Green, Paul E.
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Malhotra, Naresh K.
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2017
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