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~language:"eng"
~person:"Galamba Marreiros, Cristina"
~person:"Lingenfelder, Michael"
~subject:"Sales promotion"
~type:"article"
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Exploring shopper marketing approach implications on brand communication at the point-of-purchase : an expert's opinion qualitative study
Duarte Silveira, Paulo
;
Galamba Marreiros, Cristina
- In:
The journal of applied business research
30
(
2014
)
5
,
pp. 1329-1337
Persistent link: https://www.econbiz.de/10010470529
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