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~language:"eng"
~person:"Gallino, Santiago"
~person:"Glynn, Mark S."
~person:"Kaynak, Erdener"
~type:"article"
~type_genre:"Fallstudie"
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Business-to-business brand management : theory, research and executive case study exercises
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Competitiveness review : an international business journal incorporating Journal of global competitiveness
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ECONIS (ZBW)
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Channel power struggle between a manufacturer giant and a retailer giant in China : who is the winner?
Chow, Clement S. F.
;
Kaynak, Erdener
;
Yang, Cathy J.
- In:
Competitiveness review : an international business …
21
(
2011
)
3
,
pp. 306-321
Persistent link: https://www.econbiz.de/10009241546
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2
Manufacturer brand benefits : mixed methods scaling
Glynn, Mark S.
- In:
Business-to-business brand management : theory, …
,
(pp. 33-114)
.
2009
Persistent link: https://www.econbiz.de/10008661022
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