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~language:"eng"
~person:"Geiger, Ingmar"
~person:"Godefroid, Peter"
~person:"Homburg, Christian"
~person:"Jacob, Frank"
~person:"Mühlfeld, Katrin Susanne"
~source:"usbk"
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Search: subject:"B-to-B-Marketing"
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Business-to-Business-Marketing
4
Differenzierungsstrategie
1
Investitionsgütermarketing
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Kaufverhalten
1
Kundenorientierung
1
Netzeffekt
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Geiger, Ingmar
Godefroid, Peter
Homburg, Christian
Jacob, Frank
Mühlfeld, Katrin Susanne
Brennan, Ross
2
Canning, Louise
2
Ellis, Nick
2
Ford, David
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Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
ESCP-EAP working paper
1
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USB Cologne (EcoSocSci)
ECONIS (ZBW)
32
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Customer confusion in service to business markets : foundations and first empirical results
Lakotta, Jan
;
Jacob, Frank
-
2008
Persistent link: https://www.econbiz.de/10004257915
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2
Strategic shifts between business types : a transaction cost theory based approach supported by dyad simulation
Mühlfeld, Katrin Susanne
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10004817856
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3
Customer satisfaction in industrial markets : dimensional and multiple role issues
Homburg, Christian
;
Rudolph, Bettina
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1997
Persistent link: https://www.econbiz.de/10004802051
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4
On closeness to the customer in industrial markets
Homburg, Christian
-
1997
Persistent link: https://www.econbiz.de/10004802054
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