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~language:"eng"
~person:"Gray, David"
~person:"Mills, Jeffrey Alan"
~subject:"Finanzkrise"
~subject:"Markenführung"
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Gray, David
Mills, Jeffrey Alan
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4
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ECONIS (ZBW)
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1
Assessing ad-spend patterns to predict brand health : a model for advertisers to determine future advertising-budgeting strategies
Mirzaei, Abas
;
Gray, David
;
Baumann, Chris
;
Johnson, …
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 169-182
Persistent link: https://www.econbiz.de/10011518081
Saved in:
2
The impact of brand health on customer equity
Mirzaei, Abas
;
Baumann, Chris
;
Johnson, Lester W.
; …
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 8-16
Persistent link: https://www.econbiz.de/10011598531
Saved in:
3
Brand associations in the higher education sector : the difference between shared and owned associations
Mirzaei, Abas
;
Siuki, Elham Helen
;
Gray, David
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
4
,
pp. 419-438
Persistent link: https://www.econbiz.de/10011606888
Saved in:
4
A behavioural long-term based measure to monitor the health of a brand
Mirzaei, Abas
;
Gray, David
;
Baumann, Chris
;
Johnson, …
- In:
The journal of brand management : an international journal
22
(
2015
)
4
,
pp. 299-322
Persistent link: https://www.econbiz.de/10011339299
Saved in:
5
Central European foreign exchange markets : a cross-spectral analysis of the 2007 financial crisis
Gray, David
- In:
The European journal of finance
20
(
2014
)
4/6
,
pp. 550-567
Persistent link: https://www.econbiz.de/10010461926
Saved in:
6
Baltic States and the Euro : a spectral analysis of the 2007 financial crisis
Gray, David
- In:
International journal of managerial finance : IJMF
8
(
2012
)
2
,
pp. 139-154
Persistent link: https://www.econbiz.de/10009548864
Saved in:
7
Financial contagion among members of the EU-8 : a cointegration and Granger causality approach
Gray, David
- In:
International journal of emerging markets
4
(
2009
)
4
,
pp. 299-314
Persistent link: https://www.econbiz.de/10003894038
Saved in:
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