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~language:"eng"
~person:"Guanajuato, Salyna"
~person:"Hall, John"
~subject:"Patienten"
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Gesundheitstourismus
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Bumrungrad International Hospital
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brand personality
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Hall, John
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Innovations in services marketing and management : strategies for emerging economies
1
International journal of leisure and tourism marketing : IJLTM
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ECONIS (ZBW)
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Innovation in medical tourism service marketing : a case of India
Medhekar-Smith, Anita
;
Wong, Ho Yin
;
Hall, John
- In:
Innovations in services marketing and management : …
,
(pp. 49-66)
.
2014
Persistent link: https://www.econbiz.de/10010200750
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2
Bumrungrad International Hospital's brand personality : a content analysis of medical toursts' online pation testimonials
Guiry, Michael
;
Guanajuato, Salyna
- In:
International journal of leisure and tourism marketing …
3
(
2012/13
)
4
,
pp. 328-343
Persistent link: https://www.econbiz.de/10010359153
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