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~language:"eng"
~person:"Harmeling, Colleen M."
~person:"Krafft, Manfred"
~person:"Lee, Ju-Yeon"
~subject:"Customer value"
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Customer value
Beziehungsmarketing
35
Relationship marketing
35
Consumer behaviour
10
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8
Unternehmenserfolg
8
Customer integration
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Harmeling, Colleen M.
Krafft, Manfred
Lee, Ju-Yeon
Kumar, V.
26
Madhani, Pankaj M.
14
Fader, Peter
9
Heinonen, Kristina
9
Verhoef, Peter C.
9
Eggert, Andreas
8
Ko, Eunju
8
Venkatesan, Rajkumar
8
Gallarza, Martina G.
7
Gil Saura, Irene
7
Neslin, Scott A.
7
Wiesel, Thorsten
7
Frow, Pennie
6
Kim, Kyung Hoon
6
Lehmann, Donald R.
6
Saarijärvi, Hannu
6
Strandvik, Tore
6
Ahn, Jiseon
5
Aksoy, Lerzan
5
Albadvi, Amir
5
Baesens, Bart
5
Bradlow, Eric T.
5
Gupta, Sunil
5
Haenlein, Michael
5
Hollebeek, Linda D.
5
Lemon, Katherine N.
5
McColl-Kennedy, Janet R.
5
Payne, Adrian
5
Petersen, J. Andrew
5
Pfeifer, Phillip E.
5
Reinartz, Werner J.
5
Rintamäki, Timo
5
Schweidel, David A.
5
Schwepker, Charles H. <Jr.>
5
Sesé, F. Javier
5
Skiera, Bernd
5
Weinstein, Art
5
Abdolvand, Neda
4
Bauer, Hans H.
4
Becker, Jan U.
4
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Handbook of research on customer equity in marketing
1
Journal of service research : JSR
1
Journal of the Academy of Marketing Science
1
Schmalenbach business review : sbr
1
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ECONIS (ZBW)
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1
Understanding the quality-quantity conundrum of customer referral programs : effects of contribution margin, extraversion, and opinion leadership
Viswanathan, Vijay
;
Tillmanns, Sebastian
;
Krafft, Manfred
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
6
,
pp. 1108-1132
Persistent link: https://www.econbiz.de/10011951637
Saved in:
2
Customer acquisition strategies : a customer equity management perspective
Peters, Kay
;
Verhoef, Peter C.
;
Krafft, Manfred
- In:
Handbook of research on customer equity in marketing
,
(pp. 227-264)
.
2015
Persistent link: https://www.econbiz.de/10010483483
Saved in:
3
Customer engagement as a new perspective in customer management
Verhoef, Peter C.
;
Reinartz, Werner J.
;
Krafft, Manfred
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 247-252
Persistent link: https://www.econbiz.de/10008652136
Saved in:
4
Valuation of customers in growth companies : a scenario based model
Krafft, Manfred
;
Rudolf, Markus
;
Rudolf-Sipötz, Elisabeth
- In:
Schmalenbach business review : sbr
57
(
2005
)
2
,
pp. 103-125
Persistent link: https://www.econbiz.de/10002747077
Saved in:
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