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~language:"eng"
~person:"Heine, Klaus"
~person:"Ko, Eunju"
~subject:"Luxury goods"
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Search: subject_exact:"Markenidentität"
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Luxury goods
Brand image
18
Markenimage
18
Consumer behaviour
13
Konsumentenverhalten
13
Brand management
12
Markenführung
12
Brand
9
Markenartikel
9
Luxusgüter
8
Fashion
4
Mode
4
Advertising effects
3
Beziehungsmarketing
3
China
3
Conspicuous consumption
3
Designation of origin
3
Herkunftsbezeichnung
3
Relationship marketing
3
Werbewirkung
3
Customer equity
2
Customer value
2
Kundenwert
2
Luxury branding
2
Rules of origin
2
South Korea
2
Sponsoring
2
Sponsorship
2
Sportmarketing
2
Sports marketing
2
Südkorea
2
Tourism
2
Tourismus
2
Ursprungsregeln
2
Advertising
1
Anthropomorphization
1
Art infusion
1
Arts
1
Authenticity
1
Brand collaboration
1
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7
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Heine, Klaus
Ko, Eunju
Phau, Ian
12
Shimul, Anwar Sadat
7
Valette-Florence, Pierre
6
Wiedmann, Klaus-Peter
6
Hennigs, Nadine
5
Ahn, Jiseon
4
Aiello, Gaetano
4
Atwal, Glyn
4
Cui, Annie Peng
4
Dion, Delphine
4
Farooqi, Rahela
4
Godey, Bruno
4
Hudders, Liselot
4
Hyun, Sunghyup Sean
4
Jain, Sheetal
4
Park, Jungkun
4
Shahid, Shadma
4
Shukla, Paurav
4
Baghi, Ilaria
3
Donvito, Raffaele
3
Gabrielli, Veronica
3
Grappi, Silvia
3
Gurzki, Hannes
3
Husain, Rehan
3
Hyun, Hyowon
3
Jain, Varsha
3
Kim, Hye-yŏng
3
Lee, Yuri
3
Loureiro, Sandra Maria Correia
3
Pederzoli, Daniele
3
Powell, Shaun M.
3
Purohit, Sonal
3
Yoon, Sukki
3
Adegbite, Emmanuel
2
Aeberhard, Marc
2
Ahmad, Amna
2
Aliyev, Farhad
2
Amatulli, Cesare
2
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The journal of brand management : an international journal
3
Australasian marketing journal
1
International journal of advertising : the review of marketing communications
1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
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ECONIS (ZBW)
8
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1
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
2
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
3
What is a luxury brand? : a new definition and review of the literature
Ko, Eunju
;
Costello, John P.
;
Taylor, Charles Robert
- In:
Journal of business research : JBR
99
(
2019
),
pp. 405-413
Persistent link: https://www.econbiz.de/10012023668
Saved in:
4
Managing country-of-origin affiliations for luxury brand-building in China
Heine, Klaus
;
Atwal, Glyn
;
He, Jiaxun
- In:
Australasian marketing journal
27
(
2019
)
1
,
pp. 14-23
Persistent link: https://www.econbiz.de/10012103232
Saved in:
5
Special issue: luxury brand-building
Gutsatz, Michel
(
ed.
);
Heine, Klaus
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011919405
Saved in:
6
Is luxury expensive?
Gutsatz, Michel
;
Heine, Klaus
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 411-423
Persistent link: https://www.econbiz.de/10011919417
Saved in:
7
Personality-driven luxury brand management
Heine, Klaus
;
Atwal, Glyn
;
Crener-Ricard, Sandrine
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 474-487
Persistent link: https://www.econbiz.de/10011919451
Saved in:
8
The identity of luxury brands
Heine, Klaus
-
2012
Persistent link: https://www.econbiz.de/10009532910
Saved in:
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