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~language:"eng"
~person:"Herrmann, Andreas"
~subject:"Absatz"
~subject:"Aktiebolaget Volvo"
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Absatz
Aktiebolaget Volvo
Automotive industry
8
Kfz-Industrie
8
Consumer behaviour
5
Konsumentenverhalten
5
Deutschland
3
Germany
3
Product design
3
Product management
3
Produktgestaltung
3
Produktmanagement
3
Beziehungsmarketing
2
Product quality
2
Produktqualität
2
Relationship marketing
2
Automotive market
1
Bayerische Motoren Werke
1
Brand extension
1
Brand management
1
Contribution margin
1
Customers
1
Customization
1
Daimler-Benz-Aktiengesellschaft
1
Deckungsbeitragsrechnung
1
Dienstleistungsqualität
1
Emotion
1
Forecasting model
1
Innovation
1
Kfz-Markt
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Kraftfahrzeugindustrie
1
Kunden
1
Kundenbindung
1
Markenführung
1
Markentransfer
1
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Herrmann, Andreas
Hoekstra, Mark
4
Puller, Steven L.
4
West, Jeremy
4
Ivarsson, Inge
3
Alvstam, Claes-Göran
2
Berggren, Christian
2
Adams, John L.
1
Baghestani, Hamid
1
Bernstein, Paul
1
Beusch, Peter
1
Bruner, Robert F.
1
Bukkapatnam, Satish T. S.
1
Burgdörfer, Frank
1
Bäckström, Henrik
1
Chalhoub, Michel Soto
1
Dahlsten, Frederik
1
Davis, Pedr
1
Davis, Tony
1
Dehning, Bruce
1
Ellegård, Kajsa
1
Elmquist, Maria
1
Engström, Tomas
1
Fernández, Karmele
1
Garber, Steven
1
Gray, David
1
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1
Homolka, Lubor
1
Huber, Frank
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Iyer, Parameshwaran S.
1
Johanson, Jan
1
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1
Kim, Jaebeom
1
Kim, Jong Wook
1
Kinch, Nils
1
Labroo, Aparna A.
1
Landwehr, Jan Rüdiger
1
Lansbury, Russell D.
1
Larsson, Anders
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Larsson, Rolf G.
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Source
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ECONIS (ZBW)
2
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Gut liking for the ordinary : incorporating design fluency improves automobile sales forecasts
Landwehr, Jan Rüdiger
;
Labroo, Aparna A.
;
Herrmann, Andreas
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 416-429
Persistent link: https://www.econbiz.de/10009160796
Saved in:
2
Customer retention in the automotive industry : quality, satisfaction and loyalty
Johnson, Michael D.
(
ed.
);
Herrmann, Andreas
(
contributor
); …
-
1997
Persistent link: https://www.econbiz.de/10000640799
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