//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~person:"Hill, Ronald Paul"
~person:"Langner, Tobias"
~subject:"Brand communication"
~subject:"Markenartikel"
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Brand communication
Markenartikel
Consumer behaviour
12
Konsumentenverhalten
12
Armut
3
Poverty
3
Business ethics
2
Ethics
2
Ethik
2
Private consumption
2
Privater Konsum
2
Unternehmensethik
2
Welt
2
World
2
Armutsbekämpfung
1
Brand
1
Brand management
1
Classification
1
Communication media
1
Consumers
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Cultural sociology
1
Globalisierung
1
Globalization
1
Homelessness
1
Human rights
1
Klassifikation
1
Kommunikationsmedien
1
Kultursoziologie
1
Lebensqualität
1
Markenführung
1
Marketing theory
1
Marketingtheorie
1
Media consumption
1
Media industries
1
Mediensektor
1
Menschenrechte
1
Obdachlosigkeit
1
Paper
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
Article in journal
3
Aufsatz in Zeitschrift
3
Book section
1
Language
All
English
German
1
Author
All
Hill, Ronald Paul
Langner, Tobias
Fournier, Susan
6
Elliott, Richard
4
Aaker, Jennifer
3
Muñiz, Albert M.
3
Aggarwal, Pankaj
2
Ahuvia, Aaron
2
Antorini, Yun Mi
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Benet-Martínez, Verónica
2
Bettman, James R.
2
Calder, Bobby J.
2
Ehrenberg, Andrew S. C.
2
Escalas, Jennifer Edson
2
Garolera, Jordi
2
Goldsmith, Ronald E.
2
Henderson, Geraldine Rosa
2
Iacobucci, Dawn
2
Ji, Mindy F.
2
Lambert-Pandraud, Raphaëlle
2
Laurent, Gilles
2
Levy, Sidney J.
2
O'Guinn, Thomas C.
2
Park, C. Whan
2
Pogacar, Ruth
2
Priester, Joseph R.
2
Rao, Vithala R.
2
Romaniuk, Jenni
2
Sattler, Henrik
2
Schau, Hope Jensen
2
Schmitt, Bernd
2
Swaminathan, Vanitha
2
Terlutter, Ralf
2
Abu Bakar bin Abdul Hamid
1
Adelekan, Saidi Adedeji
1
Adıgüzel, Feray
1
Ahluwalia, Rohini
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahuvia, Aaron C.
1
Albee, Christina
1
more ...
less ...
Published in...
All
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Managing brands in an ever-changing media environment
Langner, Tobias
;
Klinke, Tobias
- In:
Media and change management : creating a path for new …
,
(pp. 143-168)
.
2022
Persistent link: https://www.econbiz.de/10013167342
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->