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~language:"eng"
~person:"Holweg, Christina"
~subject:"Category management"
~subject:"Kundenwert"
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Kundenwert
Category Management
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Efficient Consumer Response
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Consumer Value
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Efficient consumer response
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Factor analysis
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Holweg, Christina
Anupindi, Ravi
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The international review of retail, distribution and consumer research
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ECONIS (ZBW)
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The drivers of consumer value in the ECR Category Management model
Holweg, Christina
;
Schnedlitz, Peter
;
Teller, Christoph
- In:
The international review of retail, distribution and …
19
(
2009
)
3
,
pp. 199-218
Persistent link: https://www.econbiz.de/10003904661
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