//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~person:"Horn, Christian Franz"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Brem, Alexander"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
1
Brand
1
Brand awareness
1
Brand image
1
Brand management
1
Consumer behaviour
1
Frugal
1
Innovation
1
Innovation management
1
Innovationsmanagement
1
Konsumentenverhalten
1
Management
1
Markenartikel
1
Markenführung
1
Markenimage
1
Market research
1
Marketing management
1
Marketing research
1
Marketingmanagement
1
Marktforschung
1
Measuring instruments
1
New product development
1
Open innovation
1
Produktentwicklung
1
Relationship marketing
1
Strategic management
1
Strategisches Management
1
Strategy
1
User centeric
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
Aufsatz im Buch
Aufsatz in Zeitschrift
2
Language
All
English
Author
All
Horn, Christian Franz
Brem, Alexander
137
Nylund, Petra A.
17
Agarwal, Nivedita
14
Kraus, Sascha
13
Voigt, Kai-Ingo
10
Viardot, Eric
9
Giones, Ferran
7
Bican, Peter
5
Bilgram, Volker
5
Clauß, Thomas
4
Ferràs-Hernández, Xavier
4
Jahanshahi, Asghar Afshar
4
Maier, Maximilian Anton
4
Schuster, Gerd
4
Wimschneider, Christine
4
Agogué, Marine
3
Berger, Andreas
3
Bouncken, Ricarda B.
3
Niemand, Thomas
3
Puente-Díaz, Rogelio
3
Richter, Chris
3
Tiberius, Victor
3
Alexander, Brem
2
Annalisa, Croce
2
Armin, Schwienbacher
2
Brem, Alexander M.
2
Elisa, Ughetto
2
Ernst, Markus
2
Frederiksen, Dennis Lyth
2
Grottke, Michael
2
Gutstein, Adele
2
Haikel-Elsabeh, Marie
2
Massimo, Colombo
2
Radziwon, Agnieszka
2
Wolfram, Pierre
2
Yu, Fei
2
Zhao, Zhenzhen
2
Akenji, Lewis
1
Almpanopoulou, Argyro
1
more ...
less ...
Published in...
All
Management research review
1
Marketing intelligence & planning
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Damaging brands through market research : can customer involvement in prediction markets damage brands?
Horn, Christian Franz
;
Brem, Alexander
;
Ivens, Björn
- In:
Marketing intelligence & planning
32
(
2014
)
2
,
pp. 232-248
Persistent link: https://www.econbiz.de/10010364043
Saved in:
2
Strategic directions on innovation management : a conceptual framework
Horn, Christian Franz
;
Brem, Alexander
- In:
Management research review
36
(
2013
)
10
,
pp. 939-954
Persistent link: https://www.econbiz.de/10010188092
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->