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~language:"eng"
~person:"Hudetz, Kai"
~person:"Kruse, Jörn"
~person:"Neslin, Scott A."
~subject:"Deutschland"
~subject:"Internet"
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Search: subject:"Absatzweg"
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19
Vertriebsweg
19
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11
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7
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Hudetz, Kai
Kruse, Jörn
Neslin, Scott A.
Schramm-Klein, Hanna
5
Dekimpe, Marnik G.
4
Kollmann, Tobias
4
Steinmann, Sascha
4
Trigo Gamarra, Lucinda
4
Verhoef, Peter C.
4
Wagner, Gerhard
4
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3
Arce-Urriza, Marta
3
Brettel, Malte
3
Carlton, Dennis W.
3
Cebollada, Javier
3
Chen, Ying-Ju
3
Chevalier, Judith A.
3
Draganska, Michaela
3
Engelen, Andreas
3
Fryges, Helmut
3
Geyskens, Inge
3
Gielens, Katrijn
3
Kaiser, Ulrich
3
Khatwani, Gaurav
3
Klapper, Daniel
3
Konuş, Umut
3
Müller, Thomas
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2
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2
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2
Ghose, Anindya
2
Growitsch, Christian
2
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2
Hanf, Jon
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2
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
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1
The omnichannel continuum : integrating online and offline channels along the customer journey
Neslin, Scott A.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 111-132
Persistent link: https://www.econbiz.de/10013207544
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2
The showrooming phenomenon : it's more than just about price
Gensler, Sonja
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 29-43
Persistent link: https://www.econbiz.de/10011695169
Saved in:
3
Building with bricks and mortar : the revenue impact of opening physical stores in a multichannel environment
Pauwels, Koen
;
Neslin, Scott A.
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10011308952
Saved in:
4
The effect of search channel elimination on purchase incidence, order size and channel choice
Konuş, Umut
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10010370707
Saved in:
5
Print contra online? : Verlage im Internetzeitalter
Fantapié Altobelli, Claudia
(
ed.
);
Kruse, Jörn
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001599467
Saved in:
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