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~language:"eng"
~person:"Jang, Sungha"
~subject:"Purchase decision"
~type:"article"
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Marketing letters : a journal of research in marketing
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How consumers use product reviews in the purchase decision process
Jang, Sungha
;
Prasad, Ashutosh
;
Ratchford, Brian Thomas
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 825-838
Persistent link: https://www.econbiz.de/10009579963
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