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~language:"eng"
~person:"Jerath, Kinshuk"
~subject:"Brand"
~subject:"Business network"
~subject:"Mehrgleisiger Vertrieb"
~subject:"Retail trade"
~type_genre:"Konferenzbeitrag"
~type_genre:"Thesis"
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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The interrelationships between brand and channel choice
Neslin, Scott A.
;
Jerath, Kinshuk
;
Bodapati, Anand
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 319-330
Persistent link: https://www.econbiz.de/10010401320
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