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~language:"eng"
~person:"Johnson, Jeff S."
~person:"Sivakumaran, Bharadhwaj"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Sales promotion
9
Verkaufsförderung
9
Marketing management
4
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4
Verkauf
4
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Johnson, Jeff S.
Sivakumaran, Bharadhwaj
Malik, Garima
8
Sinitsyn, Maxim
8
Jain, Amit
7
Kukar-Kinney, Monika
7
Malshe, Avinash
7
Monroe, Kent B.
7
Breugelmans, Els
6
Rajagopal
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Xia, Lan
6
Bijmolt, Tammo H. A.
5
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5
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5
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5
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5
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5
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5
Ailawadi, Kusum L.
4
Barone, Michael J.
4
Bertini, Marco
4
Dewani, Prem Prakash
4
Gijsbrechts, Els
4
Krishen, Anjala S.
4
Leeflang, Peter
4
Mantrala, Murali K.
4
Natter, Martin
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4
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4
Sinha, Somesh Kumar
4
Verhoef, Peter C.
4
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4
Ziliani, Cristina
4
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of promotion management : innovations in planning and applied research
2
Journal of international consumer marketing
1
Journal of retailing and consumer services
1
The journal of business & industrial marketing
1
The journal of personal selling & sales management : JPSSM
1
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ECONIS (ZBW)
9
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1
Promotional inputs and selling : evidence from India
R. M., Harindranath
;
Sivakumaran, Bharadhwaj
- In:
The journal of business & industrial marketing
38
(
2023
)
5
,
pp. 1000-1014
Persistent link: https://www.econbiz.de/10014276721
Saved in:
2
The sales-marketing interface : a systematic literature review and directions for future research
Biemans, Wim G.
;
Malshe, Avinash
;
Johnson, Jeff S.
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 324-337
Persistent link: https://www.econbiz.de/10013259090
Saved in:
3
Immediate or delayed! : whether various types of consumer sales promotions drive impulse buying? : an empirical investigation
Bandyopadhyay, Nirmalya
;
Sivakumaran, Bharadhwaj
; …
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012581881
Saved in:
4
Perceived impact of promotional support : issues and scale
Harindranath R.M
;
Sivakumaran, Bharadhwaj
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 77-102
Persistent link: https://www.econbiz.de/10012385177
Saved in:
5
Does loyalty matter? : impact of brand loyalty and sales promotion on brand equity
Joseph, Joshy
;
Sivakumaran, Bharadhwaj
;
Mathew, Shawn
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 524-543
Persistent link: https://www.econbiz.de/10012179140
Saved in:
6
Interfacing and customer-facing : sales and marketing selling centers
Johnson, Jeff S.
;
Matthes, Joseph M.
;
Friend, Scott B.
- In:
Industrial marketing management : the international …
77
(
2019
),
pp. 41-56
Persistent link: https://www.econbiz.de/10012004135
Saved in:
7
Understanding the sales-marketing interface dysfunction experience in business-to-business firms : a matter of perspective
Malshe, Avinash
;
Johnson, Jeff S.
;
Viio, Paul
- In:
Industrial marketing management : the international …
63
(
2017
),
pp. 145-157
Persistent link: https://www.econbiz.de/10011730144
Saved in:
8
A união faz a força (there is strength in unity) : understanding the sales-marketing interface in Brasil
Johnson, Jeff S.
;
Boeing, Ricardo
- In:
The journal of personal selling & sales management : JPSSM
36
(
2016
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10011515701
Saved in:
9
Consumer promotions in the Indian market
Joseph, Joshy
;
Sivakumaran, Bharadhwaj
- In:
Journal of international consumer marketing
23
(
2011
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10008991165
Saved in:
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