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~language:"eng"
~person:"Kaakinen, Johanna K."
~person:"Kyrousi, Antigone G."
~subject:"Perception"
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Perception
Advertising effects
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1985-2012
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Kaakinen, Johanna K.
Kyrousi, Antigone G.
Zhou, Nan
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Corporate communications : an international journal
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Journal of business research : JBR
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Attention, memory and preference for direct and indirect print advertisements
Simola, Jaana
;
Kuisma, Jarmo
;
Kaakinen, Johanna K.
- In:
Journal of business research : JBR
111
(
2020
),
pp. 249-261
Persistent link: https://www.econbiz.de/10012237808
Saved in:
2
Color effects in print advertising : a research update (1985 - 2012)
Panigyrakis, George G.
;
Kyrousi, Antigone G.
- In:
Corporate communications : an international journal
20
(
2015
)
3
,
pp. 233-255
Persistent link: https://www.econbiz.de/10011401357
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