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~language:"eng"
~person:"Kang, Jiyun"
~subject:"Konsumentenverhalten"
~subject:"Luxury brand"
~subject:"Strategisches Management"
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Konsumentenverhalten
Luxury brand
Strategisches Management
Consumer behaviour
6
Corporate Social Responsibility
6
Corporate social responsibility
6
Nachhaltige Entwicklung
3
Nachhaltigkeit
3
Sustainability
3
Sustainable development
3
Brand management
2
Markenführung
2
Social responsibility
2
Attribution
1
Brand
1
Brand crisis
1
Brand image
1
Brand resilience
1
Business ethics
1
CSR
1
Comparison
1
Confidence
1
Consumer attitudes
1
Consumers' Priority
1
Coping strategy
1
Coping-Strategie
1
Corporate Social Responsibility (CSR)
1
Ecotourism
1
Environmental consciousness
1
Environmental management
1
Fashion
1
Identity
1
Korea
1
Luxury
1
Luxury goods
1
Luxusgüter
1
Markenartikel
1
Markenimage
1
Mode
1
Motivation
1
Personality psychology
1
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6
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Kang, Jiyun
Sen, Sankar
18
Mattila, Anna S.
16
Rodríguez del Bosque, Ignacio A.
13
Bhattacharya, C. B.
12
Smith, N. Craig
12
Pérez, Andrea
11
Fatma, Mobin
10
Siegel, Donald S.
9
Rahman, Zillur
8
Serafeim, George
8
Vlachos, Pavlos A.
8
Beckmann, Markus
7
Du, Shuili
7
Husted, Bryan W.
7
Lee, Yoon-Joo
7
Singh, Jasjit
7
Su, LuJun
7
Bodur, H. Onur
6
Brunk, Katja H.
6
Chandler, David
6
Eccles, Robert G.
6
Galbreath, Jeremy
6
Han, Heesup
6
Hanks, Lydia
6
Hill, Ronald Paul
6
Khan, Imran
6
Kolk, Ans
6
Lee, Seoki
6
Lindgreen, Adam
6
Pies, Ingo
6
Pinkse, Jonatan
6
Allen, David Bruce
5
Galan-Ladero, M. Mercedes
5
Idowu, Samuel O.
5
Ioannou, Ioannis
5
Kraft, Tim
5
Morsing, Mette
5
Netessine, Serguei
5
Orlitzky, Marc
5
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The journal of product & brand management
2
Business strategy and the environment
1
Journal of business ethics : JOBE
1
Journal of international trade & commerce
1
Journal of travel and tourism marketing
1
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ECONIS (ZBW)
6
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1
Will consumers give us another chance to bounce back? : effects of precrisis commitments to social and product responsibility on brand resilience
Kang, Jiyun
;
Faria, Amy A.
;
Lee, Judy
;
Choi, Woo Jin
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 927-941
Persistent link: https://www.econbiz.de/10014315466
Saved in:
2
Psychological ownership rather than material consumption : can fashion firms' new subscription services become an environmentally sustainable business strategy?
Kang, Jiyun
;
Bissenbina, Assemgul
;
Faria, Amy A.
;
Jang, Jisu
- In:
Business strategy and the environment
33
(
2024
)
3
,
pp. 1592-1609
Persistent link: https://www.econbiz.de/10014513535
Saved in:
3
Sustainable luxury brands : the moderating effects of salient identity-based goals
Li, Jiarui
;
Kang, Jiyun
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 273-286
Persistent link: https://www.econbiz.de/10014486341
Saved in:
4
Consumer perceptions of
CSR
priorities : a cross-national comparison between South Korea and the U.S.
Choi, Woo Jin
;
Kang, Jiyun
- In:
Journal of international trade & commerce
17
(
2021
)
1
,
pp. 173-179
Persistent link: https://www.econbiz.de/10013189566
Saved in:
5
What motivates your environmentally sustainable stay? : exploration of the underlying mechanism of consumers' intentions to use green peer-to-peer accommodations
Shin, Hhye Won
;
Kang, Jiyun
- In:
Journal of travel and tourism marketing
38
(
2021
)
4
,
pp. 413-430
Persistent link: https://www.econbiz.de/10012549660
Saved in:
6
Building trust between consumers and corporations : the role of consumer perceptions of transparency and social responsibility
Kang, Jiyun
;
Hustvedt, Gwendolyn
- In:
Journal of business ethics : JOBE
125
(
2014
)
2
,
pp. 253-265
Persistent link: https://www.econbiz.de/10010432206
Saved in:
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