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~language:"eng"
~person:"Kannan, P. K."
~person:"Schröder, Hendrik"
~subject:"Brand management"
~subject:"Internet marketing"
~subject:"Retail trade"
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Brand management
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Kannan, P. K.
Schröder, Hendrik
Yan, Ruiliang
16
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9
Chen, Jing
8
Neslin, Scott A.
8
Geylani, Tansev
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Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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1
The dark side of mobile app adoption : examining the impact on customers’ multichannel purchase
Gu, Xian
;
Kannan, P. K.
- In:
Journal of marketing research
58
(
2021
)
2
,
pp. 246-264
Persistent link: https://www.econbiz.de/10012492695
Saved in:
2
From multi-channel retailing to omni-channel retailing : introduction to the special issue in multi-channel retailing
Verhoef, Peter C.
;
Kannan, P. K.
;
Inman, J. Jeffrey
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 174-181
Persistent link: https://www.econbiz.de/10011308953
Saved in:
3
Attributing conversions in a multichannel online marketing environment : an empirical model and a field experiment
Li, Hongshuang
;
Kannan, P. K.
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 40-56
Persistent link: https://www.econbiz.de/10010349040
Saved in:
4
Retail channel structure impact on strategic engineering product design
Williams, Nathan
;
Kannan, P. K.
;
Azarm, Shapour
- In:
Management science : journal of the Institute for …
57
(
2011
)
5
,
pp. 897-914
Persistent link: https://www.econbiz.de/10009153876
Saved in:
5
Linking multi-channel customer behavior with shopping motives : an empirical investigation of a German retailer
Schröder, Hendrik
;
Zaharia, Silvia
- In:
Journal of retailing and consumer services
15
(
2008
)
6
,
pp. 452-468
Persistent link: https://www.econbiz.de/10003750760
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