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~language:"eng"
~person:"Kim, Kyung Hoon"
~subject:"Relationship marketing"
~type:"article"
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Relationship marketing
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Kim, Kyung Hoon
Ko, Eunju
5
Kim, Sang Jin
3
Ozuem, Wilson
3
Alexander, Bethan
2
Azemi, Yllka
2
Baier, Daniel
2
Bonilla Quijada, María del Rocío
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Dabija, Dan Cristian
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Ikeda, Kayo
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Johnson, Kim K. P.
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Kim, Hye-yŏng
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Miao, Miao
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Journal of business research : JBR
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
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The influence of parasocial relationship in
fashion
web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
2
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
3
Sustainable marketing activities of traditional
fashion
market and brand loyalty
Jung, Jaesuk
;
Kim, Sang Jin
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
120
(
2020
),
pp. 294-301
Persistent link: https://www.econbiz.de/10012417131
Saved in:
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