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~language:"eng"
~person:"King, Stephen"
~person:"Steffenhagen, Hartwig"
~subject:"Betriebliche Budgetierung"
~subject:"Marktforschung"
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A master class in brand planning : the timeless works of Stephen King
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What can pre-testing do?
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 111-117)
.
2007
Persistent link: https://www.econbiz.de/10003578208
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Setting advertising budgets for lasting effects
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 163-171)
.
2007
Persistent link: https://www.econbiz.de/10003578223
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