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~language:"eng"
~person:"Ko, Eunju"
~subject:"Bekleidungsindustrie"
~subject:"Consumer behaviour"
~type:"book"
~type_genre:"Article in journal"
~type_genre:"Conference proceedings"
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Bekleidungsindustrie
Consumer behaviour
Konsumentenverhalten
2
Luxury goods
2
Luxusgüter
2
Advertising
1
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1
Brand management
1
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Ko, Eunju
Wang, Cheng Lu
4
Grewal, Dhruv
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Hair, Joseph F.
3
Martínez-López, Francisco J.
3
Thøgersen, John
3
Aiello, Gaetano
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Campbell, Margaret C.
2
Chenavaz, Régis
2
Christodoulides, George
2
Dahlgaard, Jens Jörn
2
Fam, Kim Shyan
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Faultrier, Brigitte de
2
Fetscherin, Marc
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Fife, Elizabeth
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Gwozdz, Wencke
2
Gázquez-Abad, Juan Carlos
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Hollebeek, Linda D.
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Poon, Che-cheong
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Reisch, Lucia A.
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Roper, Stuart
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Rosenbaum, Mark
2
Rosengren, Sara
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Sandıkçı, Özlem
2
Schmidt, Holger J.
2
Schwarzkopf, Stefan
2
Seo, Yuri
2
Singh, Ramendra
2
Viswanathan, Madhu
2
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1
Aikin, Kathryn J.
1
Ailawadi, Kusum L.
1
Allenby, Greg M.
1
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International journal of advertising : the review of marketing communications
1
Journal of business research : JBR
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ECONIS (ZBW)
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Luxury brand advertising
Ko, Eunju
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012260268
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2
Special issue: Fashion marketing and consumption of luxury brands
Ko, Eunju
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009618386
Saved in:
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