//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~person:"Ko, Eunju"
~subject:"Customer value"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenidentität"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Customer value
Brand image
13
Markenimage
13
Consumer behaviour
10
Konsumentenverhalten
10
Brand management
9
Markenführung
9
Brand
6
Markenartikel
6
Fashion
4
Mode
4
Advertising effects
3
Beziehungsmarketing
3
Luxury goods
3
Luxusgüter
3
Relationship marketing
3
Werbewirkung
3
China
2
Conspicuous consumption
2
Customer equity
2
Designation of origin
2
Herkunftsbezeichnung
2
Kundenwert
2
South Korea
2
Sponsoring
2
Sponsorship
2
Sportmarketing
2
Sports marketing
2
Südkorea
2
Tourism
2
Tourismus
2
Advertising
1
Art infusion
1
Arts
1
Authenticity
1
Brand collaboration
1
Brand logo
1
Brand loyalty
1
Branding
1
Collaboration product attributes
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Conference paper
1
Konferenzbeitrag
1
Language
All
English
Author
All
Ko, Eunju
Brodie, Roderick J.
3
Kim, Kyung Hoon
3
Lehmann, Donald R.
3
Neslin, Scott A.
3
Wang, Shuman
3
Bahreinizad, Manizheh
2
Berenguer Contrí, Gloria
2
Esmaeilpour, Majid
2
Gil Saura, Irene
2
Heitmann, Mark
2
Hollebeek, Linda D.
2
Kibos, Kiprop Eric
2
Kim, Sang Jin
2
Langat, Kipkirui Daniel
2
Moradi, Kianoosh
2
Odunga, Mukoswi Robert
2
Perdue, Richard R.
2
Rajagopal, Dr
2
Romero, Jaime
2
Shin, Hakseung
2
Stahl, Florian
2
Tharik, Mohamed
2
Vera, Jorge
2
Yagüe Guillén, María Jésus
2
Yuan, Chunlin
2
Abu Bakar Sade
1
Afiff, Adi
1
Ahn, Jiseon
1
Aiello, Gaetano
1
Al-Wugayan, Adel A. A.
1
Alhidari, Abdullah M.
1
Allaway, Arthur W.
1
Almeshal, Soad A.
1
Ambuli, T. V.
1
Ambuli, V.
1
Amegbe, Hayford
1
Amoako, George Kofi
1
Andrews, Lynda
1
Arvola, René
1
more ...
less ...
Published in...
All
Asia Pacific journal of marketing and logistics
1
Journal of business research : JBR
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
2
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->