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~language:"eng"
~person:"Ko, Eunju"
~subject:"Luxury goods"
~subject:"Werbewirkung"
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Luxury goods
Werbewirkung
Brand image
13
Markenimage
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Consumer behaviour
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Konsumentenverhalten
10
Brand management
9
Markenführung
9
Brand
6
Markenartikel
6
Fashion
4
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3
Beziehungsmarketing
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Luxusgüter
3
Relationship marketing
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China
2
Conspicuous consumption
2
Customer equity
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Customer value
2
Designation of origin
2
Herkunftsbezeichnung
2
Kundenwert
2
South Korea
2
Sponsoring
2
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Sportmarketing
2
Sports marketing
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Südkorea
2
Tourism
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Tourismus
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Advertising
1
Art infusion
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Arts
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1
Brand collaboration
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Ko, Eunju
Phau, Ian
12
Pelsmacker, Patrick de
10
Dens, Nathalie
8
Gierl, Heribert
8
Shimul, Anwar Sadat
8
Valette-Florence, Pierre
8
Romaniuk, Jenni
7
Sreejesh, S.
7
Vashisht, Devika
7
Erfgen, Carsten
6
Hudders, Liselot
6
Roy, Subhadip
6
Wiedmann, Klaus-Peter
6
Atwal, Glyn
5
Cui, Annie Peng
5
Heine, Klaus
5
Hennigs, Nadine
5
Ilicic, Jasmina
5
Kulczynski, Alicia
5
Loureiro, Sandra Maria Correia
5
Matthes, Jörg
5
Muehling, Darrel D.
5
Park, Jungkun
5
Teng, Lefa
5
Verhellen, Yann
5
Ahn, Jiseon
4
Aiello, Gaetano
4
Arora, Nilesh
4
Bang Nguyen Viet
4
Baxter, Stacey M.
4
Chang, Hua
4
Dion, Delphine
4
Draganska, Michaela
4
Farooqi, Rahela
4
Gistri, Giacomo
4
Godey, Bruno
4
Guzman, Francisco
4
Herrmann, Jean-Luc
4
Hyun, Sunghyup Sean
4
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International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
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ECONIS (ZBW)
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1
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
2
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
3
What is a luxury brand? : a new definition and review of the literature
Ko, Eunju
;
Costello, John P.
;
Taylor, Charles Robert
- In:
Journal of business research : JBR
99
(
2019
),
pp. 405-413
Persistent link: https://www.econbiz.de/10012023668
Saved in:
4
Tiger Woods, Nike, and I are (not) best friends : how brand's sports sponsorship in social-media impacts brand consumer's congruity and relationship quality
Do, Hyunji
;
Ko, Eunju
;
Woodside, Arch G.
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 658-677
Persistent link: https://www.econbiz.de/10011547697
Saved in:
5
Brand popularity as an advertising cue affecting consumer evaluation on sustainable brands : a comparison study of Korea, China, and Russia
Whang, Haesung
;
Ko, Eunju
;
Zhang, Ting
;
Mattila, Pekka
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 789-811
Persistent link: https://www.econbiz.de/10011547821
Saved in:
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