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~language:"eng"
~person:"Ko, Eunju"
~subject:"Luxury goods"
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Luxury goods
Brand image
13
Markenimage
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Consumer behaviour
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10
Brand management
9
Markenführung
9
Brand
6
Markenartikel
6
Fashion
4
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Advertising effects
3
Beziehungsmarketing
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Luxusgüter
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Werbewirkung
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China
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Conspicuous consumption
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Customer equity
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Customer value
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Designation of origin
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Herkunftsbezeichnung
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Kundenwert
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South Korea
2
Sponsoring
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Sponsorship
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Sportmarketing
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Sports marketing
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Südkorea
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Tourism
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Tourismus
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Advertising
1
Art infusion
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Arts
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Branding
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Ko, Eunju
Phau, Ian
12
Shimul, Anwar Sadat
7
Valette-Florence, Pierre
6
Wiedmann, Klaus-Peter
6
Heine, Klaus
5
Hennigs, Nadine
5
Aiello, Gaetano
4
Atwal, Glyn
4
Cui, Annie Peng
4
Dion, Delphine
4
Farooqi, Rahela
4
Godey, Bruno
4
Hudders, Liselot
4
Hyun, Sunghyup Sean
4
Jain, Sheetal
4
Park, Jungkun
4
Shahid, Shadma
4
Shukla, Paurav
4
Baghi, Ilaria
3
Donvito, Raffaele
3
Gabrielli, Veronica
3
Grappi, Silvia
3
Gurzki, Hannes
3
Husain, Rehan
3
Hyun, Hyowon
3
Jain, Varsha
3
Kim, Hye-yŏng
3
Lee, Yuri
3
Loureiro, Sandra Maria Correia
3
Pederzoli, Daniele
3
Powell, Shaun M.
3
Purohit, Sonal
3
Yoon, Sukki
3
Adegbite, Emmanuel
2
Aeberhard, Marc
2
Ahmad, Amna
2
Ahn, Jiseon
2
Aliyev, Farhad
2
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International journal of advertising : the review of marketing communications
1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
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ECONIS (ZBW)
3
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1
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
2
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
3
What is a luxury brand? : a new definition and review of the literature
Ko, Eunju
;
Costello, John P.
;
Taylor, Charles Robert
- In:
Journal of business research : JBR
99
(
2019
),
pp. 405-413
Persistent link: https://www.econbiz.de/10012023668
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