//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~person:"Konak, Abdullah"
~person:"Krafft, Manfred"
~subject:"Kundenwert"
~subject:"Theorie"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Beziehungsmarketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Kundenwert
Theorie
Beziehungsmarketing
19
Relationship marketing
19
Consumer behaviour
5
Konsumentenverhalten
5
Customer value
4
Theory
4
B-to-B-Marketing
3
Business-to-business marketing
3
Customer relationship management
3
Kundenbindungsprogramm
3
Lieferantenmanagement
3
Loyalty program
3
Mathematical programming
3
Mathematische Optimierung
3
Supplier relationship management
3
Bibliometrics
2
Bibliometrie
2
Customer integration
2
Data protection
2
Datenschutz
2
Einzelhandel
2
Fabrikplanung
2
Facility layout
2
Kundenintegration
2
Retail trade
2
USA
2
United States
2
Austauschtheorie
1
B2B marketing
1
Bank
1
Bank marketing
1
Bankmarketing
1
Bundling strategy
1
Business-to-Business (B2B)
1
Communication
1
Consumer attributions
1
Consumer experience
1
Continuous optimization
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Aufsatz im Buch
1
Book section
1
Language
All
English
German
5
Author
All
Konak, Abdullah
Krafft, Manfred
Kumar, V.
26
Venkatesan, Rajkumar
10
Verhoef, Peter C.
9
Eggert, Andreas
8
Gil Saura, Irene
8
Heinonen, Kristina
8
Ko, Eunju
8
Madhani, Pankaj M.
8
Gallarza, Martina G.
7
Wiesel, Thorsten
7
Bradlow, Eric T.
6
Brodie, Roderick J.
6
Fader, Peter
6
Haenlein, Michael
6
Kim, Kyung Hoon
6
Neslin, Scott A.
6
Reinartz, Werner J.
6
Saarijärvi, Hannu
6
Ahn, Jiseon
5
Frow, Pennie
5
Grönroos, Christian
5
Hollebeek, Linda D.
5
Johnson, Michael D.
5
McColl-Kennedy, Janet R.
5
Petersen, J. Andrew
5
Rintamäki, Timo
5
Schweidel, David A.
5
Schwepker, Charles H. <Jr.>
5
Sesé, F. Javier
5
Skiera, Bernd
5
Strandvik, Tore
5
Albadvi, Amir
4
Del Chiappa, Giacomo
4
Flint, Daniel J.
4
Itani, Omar S.
4
Kaplan, Andreas M.
4
Keränen, Joona
4
Kim, Sang Jin
4
Le Nguyen Hau
4
more ...
less ...
Published in...
All
Computers & operations research : and their applications to problems of world concern ; an international journal
1
European journal of operational research : EJOR
1
Handbook of research on customer equity in marketing
1
International journal of production research
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of service research : JSR
1
Journal of the Academy of Marketing Science
1
Schmalenbach business review : sbr
1
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The aperiodic facility layout problem with time-varying demands and an optimal master-slave solution approach
Xiao, Yiyong
;
Zhang, Yue
;
Kulturel-Konak, Sadan
;
Konak, …
- In:
International journal of production research
59
(
2021
)
17
,
pp. 5216-5235
Persistent link: https://www.econbiz.de/10012625804
Saved in:
2
A β-accurate linearization method of Euclidean distance for the facility layout problem with heterogeneous distance metrics
Xie, Yue
;
Zhou, Shenghan
;
Xiao, Yiyong
;
Kulturel-Konak, …
- In:
European journal of operational research : EJOR
265
(
2018
)
1
,
pp. 26-38
Persistent link: https://www.econbiz.de/10011805290
Saved in:
3
Understanding the quality-quantity conundrum of customer referral programs : effects of contribution margin, extraversion, and opinion leadership
Viswanathan, Vijay
;
Tillmanns, Sebastian
;
Krafft, Manfred
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
6
,
pp. 1108-1132
Persistent link: https://www.econbiz.de/10011951637
Saved in:
4
Permission marketing and privacy concerns : why do customers (not) grant permissions?
Krafft, Manfred
;
Arden, Christine M.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 39-54
Persistent link: https://www.econbiz.de/10011743757
Saved in:
5
A problem evolution algorithm with linear programming for the dynamic facility layout problem : a general layout formulation
Xiao, Yiyong
;
Xie, Yue
;
Kulturel-Konak, Sadan
;
Konak, …
- In:
Computers & operations research : and their …
88
(
2017
),
pp. 187-207
Persistent link: https://www.econbiz.de/10011747949
Saved in:
6
Customer acquisition strategies : a customer equity management perspective
Peters, Kay
;
Verhoef, Peter C.
;
Krafft, Manfred
- In:
Handbook of research on customer equity in marketing
,
(pp. 227-264)
.
2015
Persistent link: https://www.econbiz.de/10010483483
Saved in:
7
Customer engagement as a new perspective in customer management
Verhoef, Peter C.
;
Reinartz, Werner J.
;
Krafft, Manfred
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 247-252
Persistent link: https://www.econbiz.de/10008652136
Saved in:
8
Valuation of customers in growth companies : a scenario based model
Krafft, Manfred
;
Rudolf, Markus
;
Rudolf-Sipötz, Elisabeth
- In:
Schmalenbach business review : sbr
57
(
2005
)
2
,
pp. 103-125
Persistent link: https://www.econbiz.de/10002747077
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->