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~language:"eng"
~person:"Kumar, Vikas"
~person:"Melewar, T. C."
~person:"Mohan, M. P. Ram"
~subject:"India"
~subject:"Markenimage"
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India
Markenimage
Brand management
86
Markenführung
86
Indien
56
Consumer behaviour
47
Konsumentenverhalten
47
Brand image
42
Lieferkette
37
Supply chain
37
Corporate reputation
36
Firmenimage
36
Beziehungsmarketing
30
Relationship marketing
30
Multinationales Unternehmen
29
Transnational corporation
29
Brand
27
Markenartikel
27
Marketing management
27
Marketingmanagement
27
Globalisierung
23
Globalization
23
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19
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19
Qualitätsmanagement
19
Schwellenländer
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17
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Öffentlichkeitsarbeit
16
Brand architecture
15
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15
Markenarchitektur
15
Social Web
15
Social web
15
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English
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Kumar, Vikas
Melewar, T. C.
Mohan, M. P. Ram
Budhwar, Pawan S.
76
Aithal, P. S.
59
Shankar, Ravi
50
Yadav, Surendra S.
48
Tiwari, Rajnish
46
Rahman, Zillur
43
Khare, Arpita
42
Panigrahi, CMA(Dr.) Ashok
40
Singh, Ramendra
39
Jain, Pramod Kumar
38
Pereira, Vijay
36
Morris, Sebastian
34
Herstatt, Cornelius
33
Varma, Arup
33
Bloom, Nicholas
32
Duflo, Esther
32
Chawla, Deepak
31
Malik, Ashish
31
Banerjee, Abhijit V.
30
Ahuja, Inderpreet Singh
29
Basant, Rakesh
28
Ghani, Ejaz
28
Keller, Kevin Lane
28
Phau, Ian
28
Loureiro, Sandra Maria Correia
27
Gupta, Vishal
25
Selvam, Murugesan
25
Banerjee, Arindam
24
Guzman, Francisco
24
Jain, Rekha
24
Bhattacharyya, Som Sekhar
23
Jauhari, Vinnie
23
Paul, Justin
23
Talib, Faisal
23
Bang, Nguyen
22
Banwet, D. K.
22
Diamantopoulos, Adamantios
22
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Working paper / Indian Institute of Management, Ahmedabad
24
Journal of business research : JBR
7
Journal of retailing and consumer services
4
European journal of marketing : EJM
3
International journal of productivity and quality management : IJPQM
3
Journal of strategic marketing
3
Journal of travel and tourism marketing
3
The journal of brand management : an international journal
3
Corporate reputation review
2
International business review : the official journal of the European International Business Academy
2
International journal of technology, policy and management : IJTPM
2
International studies of management and organization
2
Journal of global marketing
2
Journal of knowledge management
2
Management international review : mir ; journal of international business
2
Marketing intelligence & planning
2
Qualitative market research : an international journal
2
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
British journal of management : BJM
1
European business review
1
Global strategy journal : GSJ
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International Journal of Quality & Reliability Management
1
International journal of Indian culture and business management
1
International journal of Indian culture and business management : IJICBM
1
International journal of business information systems : IJBIS
1
International journal of business performance and supply chain modelling : IJBPSCM
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management reviews
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of process management and benchmarking : IJPMB
1
International journal of quality & reliability management
1
International journal of services and operations management : IJSOM
1
Journal of destination marketing & management
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of internet commerce
1
Journal of vacation marketing
1
Journal of vacation marketing : an international journal
1
Journal of world business : JWB
1
Long range planning : LRP ; international journal of strategic management
1
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ECONIS (ZBW)
98
Other ZBW resources
2
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1
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100
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1
How do business group affiliated firm in emerging markets outperform standalone firms? : a
knowledge
-based view
Purkayastha, Anish
;
Kumar, Vikas
;
Lovallo, Dan
- In:
Journal of knowledge management
27
(
2023
)
2
,
pp. 527-542
Persistent link: https://www.econbiz.de/10013557072
Saved in:
2
A
knowledge
-based view of emerging market firm internationalization : the case of the Indian IT industry
Ray, Pradeep Kanta
;
Ray, Sangeeta
;
Kumar, Vikas
- In:
Journal of knowledge management
27
(
2023
)
4
,
pp. 1086-1108
Persistent link: https://www.econbiz.de/10014289199
Saved in:
3
Operational performance improvement by implementation of value stream mapping : a case study from Indian industry
Kumar, Rakesh
;
Kumar, Vikas
- In:
International journal of productivity and quality …
19
(
2016
)
4
,
pp. 526-541
Persistent link: https://www.econbiz.de/10011646606
Saved in:
4
Embedding
knowledge
and value of a brand into sustainability for differentiation
Gupta, Suraksha
;
Czinkota, Michael R.
;
Melewar, T. C.
- In:
Journal of world business : JWB
48
(
2013
)
3
,
pp. 287-296
Persistent link: https://www.econbiz.de/10009771806
Saved in:
5
Territorial brand
management
: beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
6
Web analytics applications, opportunities and challenges to online retail in India
Kumar, Vikas
;
Ayodeji, Ogunmola Gabriel
- In:
International journal of services and operations …
41
(
2022
)
4
,
pp. 463-485
Persistent link: https://www.econbiz.de/10013257550
Saved in:
7
Impact of social ties on
knowledge
transfer within multinational corporations
Kumar, Vikas
-
2004
Persistent link: https://www.econbiz.de/10003946450
Saved in:
8
Re-evaluating corporate purpose : a critical assessment of the Indian stakeholder governance framework through a historical and comparative analysis
Pandey, Astha
;
Mohan, M. P. Ram
-
2024
Persistent link: https://www.econbiz.de/10014556579
Saved in:
9
Leveraging India : global interconnectedness and locational competitive advantage
Contractor, Farok J.
;
Kumar, Vikas
;
Dhanaraj, Charles
- In:
Management international review : mir ; journal of …
55
(
2015
)
2
,
pp. 159-179
Persistent link: https://www.econbiz.de/10010513382
Saved in:
10
Role of information and communication technology in mitigating risks in Indian agricultural supply chains
Shukla, Suwarna
;
Kapoor, Rohit
;
Gupta, Narain
; …
- In:
Supply chain management
28
(
2023
)
3
,
pp. 544-558
Persistent link: https://www.econbiz.de/10014286713
Saved in:
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