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~language:"eng"
~person:"Kumar, Vikas"
~subject:"Psychological brand ownership"
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Psychological brand ownership
Brand image
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Consumer behaviour
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Online brand communities
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Online-Marketing
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Perceived brand authenticity
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Personality psychology
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Kumar, Vikas
Kaushal, Vikrant
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Journal of retailing and consumer services
1
Marketing intelligence & planning
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ECONIS (ZBW)
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1
Brand ethicality as a driver of psychological, affective and behavioral response to a brand
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1178-1196
Persistent link: https://www.econbiz.de/10014428930
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2
Perceived brand authenticity and social exclusion as drivers of psychological brand ownership
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012581919
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