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~language:"eng"
~person:"Kumar, Vikas"
~subject:"Social web"
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Kumar, Vikas
Loureiro, Sandra Maria Correia
8
Kucharska, Wioleta
7
Ranfagni, Silvia
7
Schivinski, Bruno
7
Becker, Kip
6
Hollebeek, Linda D.
6
Rita, Paulo
6
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5
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4
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4
Garay Tamajón, Luis Alfonso
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Bilro, Ricardo Godinho
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Cheung, Man Lai
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Cova, Bernard
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Decker, Reinhold
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Divakaran, Pradeep Kumar Ponnamma
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Dzyabura, Daria
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Farhat, Kashif
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Journal of retailing and consumer services
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Journal of global marketing
1
Marketing intelligence & planning
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ECONIS (ZBW)
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Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
2
Role of customer perceived brand ethicality in inducing engagement in online brand communities
Kumar, Vikas
;
Kaushal, Vikrant
;
Shashi
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014253572
Saved in:
3
Enhancing participation intentions in online brand communities
Kumar, Vikas
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 898-913
Persistent link: https://www.econbiz.de/10013393592
Saved in:
4
Drivers of brand community engagement
Kumar, Jitender
;
Kumar, Vikas
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012238383
Saved in:
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