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~language:"eng"
~person:"Loureiro, Sandra Maria Correia"
~person:"Rita, Paulo"
~subject:"Facebook"
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Consumer behaviour
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Internet marketing
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24
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19
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15
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social media
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Loureiro, Sandra Maria Correia
Rita, Paulo
Sabatini, Fabio
8
Sarracino, Francesco
6
Martin, Sebastian
5
Wiese, Melanie
5
Kinne, Lavinia
4
Milne, George R.
4
Nobre, Helena
4
Annamalai, Balamurugan
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Balakrishnan, Janarthanan
3
Ballings, Michel
3
Carattini, Stefano
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Dąbrowski, Dariusz
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Hanushek, Eric Alan
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Hinz, Oliver
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Jha, Chandan Kumar
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Kodila-Tedika, Oasis
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Levy, Justin R.
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Meng, Xiangyu
3
Noseworthy, Theodore J.
3
Pancer, Ethan
3
Philp, Matthew
3
Reynolds, Dennis
3
Salgueiro, Maria de Fátima
3
Sancassani, Pietro
3
Schivinski, Bruno
3
Shao, Wei
3
Swani, Kunal
3
Van den Poel, Dirk
3
Varshney, Sanjeev
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Wirtz, Bernd W.
3
Woessmann, Ludger
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Yagnik, Arpan
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Yoeli, Erez
3
Al-Dmour, Rand H.
2
Aljuhmani, Hasan Yousef
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International journal of consumer studies
1
International journal of internet marketing and advertising : IJIMA
1
Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
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ECONIS (ZBW)
4
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1
Masstige strategies on social media : the influence on sentiments and attitude toward the brand
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1113-1126
Persistent link: https://www.econbiz.de/10013328245
Saved in:
2
Users' brand page participation : a new construct to measure participation on social networking sites
Langaro, Daniela
;
Salgueiro, Maria de Fátima
;
Rita, Paulo
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 135-151
Persistent link: https://www.econbiz.de/10012252807
Saved in:
3
Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa
;
Loureiro, Sandra Maria Correia
;
Rita, Paulo
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
Saved in:
4
Do social networking sites contribute for building brands? : evaluating the impact of users' participation on brand awareness and brand attitude
Langaro, Daniela
;
Rita, Paulo
;
Salgueiro, Maria de Fátima
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 146-168
Persistent link: https://www.econbiz.de/10011852935
Saved in:
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