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~language:"eng"
~person:"MacCarthy, Bart"
~person:"Schreier, Martin"
~subject:"Kundenintegration"
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Kundenintegration
Mass Customization
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Mass customization
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MacCarthy, Bart
Schreier, Martin
Thallmaier, Stefan R.
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Franke, Nikolaus
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The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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Why customers value self-designed products : the importance of process effort and enjoyment
Franke, Nikolaus
;
Schreier, Martin
- In:
The journal of product innovation management : an …
27
(
2010
)
7
,
pp. 1020-1031
Persistent link: https://www.econbiz.de/10008736803
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