//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~person:"Malhotra, Naresh K."
~person:"Shaw, Eric H."
~subject:"Democratization"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing theory"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Democratization
Marketing theory
56
Marketingtheorie
52
Market research
25
Marktforschung
25
Theorie
12
Theory
12
History of economic thought
11
Ökonomische Ideengeschichte
11
Marketing
10
USA
6
United States
6
History
5
Consumer behaviour
3
International marketing
3
Internationales Marketing
3
Konsumentenverhalten
3
Marketing management
3
Marketingmanagement
3
Naresh K. Malhotra
3
Scientific method
3
Wissenschaftliche Methode
3
Betriebswirtschaftsstudium
2
Bibliometrics
2
Bibliometrie
2
Demokratisierung
2
Economics department
2
Economists
2
Geschichte
2
Graduate business education
2
Marketing systems
2
Wirtschaftshochschule
2
resource-advantage theory
2
Ökonomen
2
1975-1976
1
A general theory of marketing
1
Broadening marketing
1
Broadening of marketing
1
Conferences
1
Curriculum
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
Author
All
Malhotra, Naresh K.
Shaw, Eric H.
Schwarzkopf, Stefan
3
Published in...
All
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing, realism, and reality : a plea for putting more '‘ideology"’ into historical research in marketing
Schwarzkopf, Stefan
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
1
,
pp. 105-108
Persistent link: https://www.econbiz.de/10008935838
Saved in:
2
Marketing myths and marketing realities : a commentary on The consumer as voter, judge and jury
Shaw, Eric H.
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
1
,
pp. 100-104
Persistent link: https://www.econbiz.de/10008935839
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->