//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~person:"Malhotra, Naresh K."
~person:"Shaw, Eric H."
~subject:"Theorie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing theory"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Theorie
Marketing theory
56
Marketingtheorie
52
Market research
25
Marktforschung
25
Theory
12
History of economic thought
11
Ökonomische Ideengeschichte
11
Marketing
10
USA
6
United States
6
History
5
Consumer behaviour
3
International marketing
3
Internationales Marketing
3
Konsumentenverhalten
3
Marketing management
3
Marketingmanagement
3
Naresh K. Malhotra
3
Scientific method
3
Wissenschaftliche Methode
3
Betriebswirtschaftsstudium
2
Bibliometrics
2
Bibliometrie
2
Democratization
2
Demokratisierung
2
Economics department
2
Economists
2
Geschichte
2
Graduate business education
2
Marketing systems
2
Wirtschaftshochschule
2
resource-advantage theory
2
Ökonomen
2
1975-1976
1
A general theory of marketing
1
Broadening marketing
1
Broadening of marketing
1
Conferences
1
Curriculum
1
more ...
less ...
Type of publication
All
Book / Working Paper
10
Article
2
Type of publication (narrower categories)
All
Collection of articles of several authors
8
Sammelwerk
8
Article in journal
2
Aufsatz im Buch
2
Aufsatz in Zeitschrift
2
Book section
2
Lehrbuch
2
Textbook
2
more ...
less ...
Language
All
English
Author
All
Malhotra, Naresh K.
Shaw, Eric H.
Kotler, Philip
10
Keller, Kevin Lane
8
Hair, Joseph F.
6
Lamb, Charles W.
6
McDaniel, Carl D.
6
Wierenga, Berend
6
Bultez, Alain V.
5
Mullins, John W.
5
Walker, Orville C.
5
Bagozzi, Richard P.
4
Dekimpe, Marnik G.
4
Franses, Philip Hans
4
Blythe, Jim
3
Brodie, Roderick J.
3
Desmond, John
3
Dholakia, Nikhilesh
3
Hanssens, Dominique M.
3
Hunt, Shelby D.
3
Lans, Ralf van der
3
Lehmann, Donald R.
3
Maclaran, Pauline
3
Möller, K. E. Kristian
3
Oest, Rutger van
3
Peñaloza, Lisa
3
Saren, Michael
3
Solomon, Michael R.
3
Stuart, Elnora W.
3
Urban, Glen L.
3
Vargo, Stephen L.
3
Zaltman, Gerald
3
Alderson, Wroe
2
Beckman, Theodore N.
2
Bettany, Shona
2
Birks, David F.
2
Boyd, Harper W.
2
Brady, Mairead
2
Brown, Edmund
2
Davidson, William R.
2
Easton, Geoff
2
more ...
less ...
Published in...
All
SAGE library in marketing
6
Fundamentals of marketing research ; Vol. 1
2
Journal of historical research in marketing
1
Pearson always learning
1
Review of marketing research
1
Source
All
ECONIS (ZBW)
12
Showing
1
-
10
of
12
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing research : an applied approach
Malhotra, Naresh K.
;
Birks, David F.
;
Wills, Peter
-
2012
-
4. [European] ed.
Persistent link: https://www.econbiz.de/10009570771
Saved in:
2
Special issue: Marketing Legends
Malhotra, Naresh K.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009270407
Saved in:
3
Honoring Donald F. Dixon
Shaw, Eric H.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008936954
Saved in:
4
Fundamentals of marketing research ; Vol. 1
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530717
Saved in:
5
Fundamentals of marketing research ; Vol. 2
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530721
Saved in:
6
Fundamentals of marketing research ; Vol. 3
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530740
Saved in:
7
Fundamentals of marketing research ; Vol. 4
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530742
Saved in:
8
Fundamentals of marketing research ; Vol. 5
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530743
Saved in:
9
Fundamentals of marketing research ; Vol. 6
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530746
Saved in:
10
Marketing research in the New Millennium : emerging issues and trends
Malhotra, Naresh K.
;
Peterson, Mark A.
-
2007
Persistent link: https://www.econbiz.de/10003538073
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->