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~language:"eng"
~person:"Malshe, Avinash"
~person:"Nordfält, Jens"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Sales promotion
11
Verkaufsförderung
11
Marketing management
4
Marketingmanagement
4
Salespeople
4
Verkaufspersonal
4
Consumer behaviour
3
Einzelhandel
3
Konsumentenverhalten
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Marketing
3
Perception
3
Retail trade
3
Wahrnehmung
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Confidence
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Ladengestaltung
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Sales-marketing interface
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Saudi Arabia
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Store design
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Vertrauen
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retailing
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Bibliometrics
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Brand management
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Discounter
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Malshe, Avinash
Nordfält, Jens
Malik, Garima
8
Sinitsyn, Maxim
8
Jain, Amit
7
Kukar-Kinney, Monika
7
Monroe, Kent B.
7
Breugelmans, Els
6
Rajagopal
6
Xia, Lan
6
Bijmolt, Tammo H. A.
5
Bogomolova, Svetlana
5
Fam, Kim Shyan
5
Gedenk, Karen
5
Grewal, Dhruv
5
Gázquez-Abad, Juan Carlos
5
Gómez, Miguel I.
5
Neslin, Scott A.
5
Richards, Timothy J.
5
Sivakumaran, Bharadhwaj
5
Ailawadi, Kusum L.
4
Barone, Michael J.
4
Bertini, Marco
4
Dewani, Prem Prakash
4
Gijsbrechts, Els
4
Johnson, Jeff S.
4
Krishen, Anjala S.
4
Leeflang, Peter
4
Mantrala, Murali K.
4
Natter, Martin
4
Pandey, Neeraj
4
Sigué, Simon Pierre
4
Sinha, Somesh Kumar
4
Verhoef, Peter C.
4
Zhang, Jie
4
Ziliani, Cristina
4
Alavi, Sascha
3
Arora, Neeraj
3
Aspara, Jaakko
3
Aydinli, Aylin
3
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business research : JBR
2
Journal of retailing
2
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of the Academy of Marketing Science
1
The journal of business & industrial marketing
1
The journal of personal selling & sales management : JPSSM
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ECONIS (ZBW)
11
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11
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1
The impact of in-store inspirational (vs. deal-oriented) communication on spending : the importance of activating consumption goal completion
Grewal, Dhruv
;
Ahlbom, Carl-Philip
;
Noble, Stephanie M.
; …
- In:
Journal of marketing research
60
(
2023
)
6
,
pp. 1071-1094
Persistent link: https://www.econbiz.de/10014427276
Saved in:
2
The sales-marketing interface : a systematic literature review and directions for future research
Biemans, Wim G.
;
Malshe, Avinash
;
Johnson, Jeff S.
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 324-337
Persistent link: https://www.econbiz.de/10013259090
Saved in:
3
Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies
Roggeveen, Anne L.
;
Grewal, Dhruv
;
Karsberg, John
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 81-98
Persistent link: https://www.econbiz.de/10012514575
Saved in:
4
Reframing the discount as a comparison against the sale price : does it make the discount more attractive?
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
;
Verma, Swati
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 339-351
Persistent link: https://www.econbiz.de/10011878689
Saved in:
5
Understanding the sales-marketing interface dysfunction experience in business-to-business firms : a matter of perspective
Malshe, Avinash
;
Johnson, Jeff S.
;
Viio, Paul
- In:
Industrial marketing management : the international …
63
(
2017
),
pp. 145-157
Persistent link: https://www.econbiz.de/10011730144
Saved in:
6
A repertoire of marketers' trust-building strategies within the sales-marketing interface
Malshe, Avinash
;
Khatib, Jamal A. al-
- In:
The journal of personal selling & sales management : JPSSM
37
(
2017
)
3
,
pp. 213-227
Persistent link: https://www.econbiz.de/10011753788
Saved in:
7
How product-environment brightness contrast and product disarray impact consumer choice in retail environments
Reynolds-McIlnay, Ryann
;
Morrin, Maureen
;
Nordfält, Jens
- In:
Journal of retailing
93
(
2017
)
3
,
pp. 266-282
Persistent link: https://www.econbiz.de/10011744775
Saved in:
8
Exploration of sales-marketing interface nuances in Saudi Arabia
Malshe, Avinash
;
Khatib, Jamal A. al-
;
Al-Habib, Mohammed
; …
- In:
Journal of business research : JBR
65
(
2012
)
8
,
pp. 1119-1125
Persistent link: https://www.econbiz.de/10009562082
Saved in:
9
An exploration of key connections within sales-marketing interface
Malshe, Avinash
- In:
The journal of business & industrial marketing
26
(
2011
)
1
,
pp. 45-57
Persistent link: https://www.econbiz.de/10009007646
Saved in:
10
How is marketers' credibility construed within the sales-marketing interface?
Malshe, Avinash
- In:
Journal of business research : JBR
63
(
2010
)
1
,
pp. 13-19
Persistent link: https://www.econbiz.de/10003909480
Saved in:
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