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~language:"eng"
~person:"Matzler, Kurt"
~subject:"Market research"
~subject:"Preismanagement"
~subject:"Österreich"
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Matzler, Kurt
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Yearbook of marketing and consumer research
1
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ECONIS (ZBW)
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Consumer confusion in internet-based mass customization : testing a network of antecedents and consequences
Matzler, Kurt
;
Stieger, Daniel
;
Füller, Johann
- In:
Journal of consumer policy : consumer issues in law, …
34
(
2011
)
2
,
pp. 231-247
Persistent link: https://www.econbiz.de/10009306452
Saved in:
2
Price satisfaction as a multi-attributive construct
Matzler, Kurt
;
Mühlbacher, Hans
;
Altmann, Andreas
; …
- In:
Yearbook of marketing and consumer research
2
(
2004
),
pp. 77-92
Persistent link: https://www.econbiz.de/10002557456
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