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~language:"eng"
~person:"Mu, Yumei"
~person:"Ruffle, Bradley J."
~subject:"Finanzwissenschaft"
~subject:"Game theory"
~subject:"Kinder"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Conference paper"
~type_genre:"Sammlung"
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Geschenk
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5
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3
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Gift giving
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Mu, Yumei
Ruffle, Bradley J.
Givi, Julian
8
Belk, Russell W.
5
Hooge, Ilona E. de
4
Cruz-Cárdenas, Jorge
3
Shoham, Aviv
3
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2
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European journal of marketing
1
Journal of economic behavior & organization : JEBO
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
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1
The oversensitivity in gift-giving phenomenon
Givi, Julian
;
Mu, Yumei
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 619-631
Persistent link: https://www.econbiz.de/10014458437
Saved in:
2
Your gift, but my attitude : gift-givers’ aversion to attitude-inconsistent gifts
Givi, Julian
;
Mu, Yumei
- In:
European journal of marketing
56
(
2022
)
5
,
pp. 1488-1511
Persistent link: https://www.econbiz.de/10013350973
Saved in:
3
Gift giving with emotions
Ruffle, Bradley J.
- In:
Journal of economic behavior & organization : JEBO
39
(
1999
)
4
,
pp. 399-420
Persistent link: https://www.econbiz.de/10001411351
Saved in:
4
The role of emotions, fairness and strategic behavior in interactive decision-making
Ruffle, Bradley J.
-
1996
Persistent link: https://www.econbiz.de/10003172808
Saved in:
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