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~language:"eng"
~person:"Reinartz, Werner J."
~type_genre:"Graue Literatur"
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Beziehungsmarketing
4
Relationship marketing
4
Lieferantenmanagement
3
Supplier relationship management
3
Theorie
2
Theory
2
Advertising
1
Advertising avoidance
1
Advertising content
1
Advertising effects
1
Assertiveness & cooperativeness
1
Betriebliche Wertschöpfung
1
Business-to-business
1
Consumer behaviour
1
Customer analysis
1
Customer engagement & partner engagement
1
Customer integration
1
Dauer
1
Duration
1
Field service employees
1
Firm performance
1
Inter-firm cooperation
1
Internet marketing
1
Konsumentenverhalten
1
Kundenanalyse
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Kundenintegration
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Motivation-Opportunity-Ability (MOA) framework
1
Online-Marketing
1
Service-sales ambidexterity
1
TV advertising
1
Unternehmenserfolg
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Unternehmenskooperation
1
Value creation
1
Werbewirkung
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Werbung
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business value chain
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vertical and horizontal collaboration
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zapping
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Book / Working Paper
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Graue Literatur
Article in journal
9
Aufsatz in Zeitschrift
9
Aufsatz im Buch
5
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5
Lehrbuch
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4
Arbeitspapier
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English
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Reinartz, Werner J.
Van den Poel, Dirk
25
Homburg, Christian
10
Weerth, Carsten
9
Murphy, Brian B.
7
Levy, Daniel C.
6
Young, Andrew T.
6
Bayón, Tomás
5
Elhauge, Einer
5
Maguiness, Paul
5
Netzer, Oded
5
Odekerken-Schröder, Gaby
5
Pescott, Chris
5
Sudhir, K.
5
Aflaki, Sam
4
Ascarza, Eva
4
Baecke, Philippe
4
Ormrod, Robert P.
4
Paulssen, Marcel
4
Popescu, Ioana
4
Rudanko, Leena
4
Singh, Ramendra
4
Strandvik, Tore
4
Turner, Lindsay W.
4
Wangenheim, Florian von
4
Wickelgren, Abraham L.
4
Baesens, Bart
3
Bassi, Vittorio
3
Behrens, Christiaan
3
Benoit, Dries F.
3
Bieberstein, Frauke von
3
Bloemer, Johanna M.
3
Breitner, Michael H.
3
Calmon, Andre P.
3
Caminal, Ramón
3
Ciocan, Florin D.
3
Coussement, Kristof
3
De Meyer, Bernard
3
Dellaert, Benedict G. C.
3
Dubey, Pradeep
3
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INSEAD
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Faculty & research / Insead : working paper series
2
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
1
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ECONIS (ZBW)
4
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Essays on customer engagement strategies and tactics in business and consumer markets
Berkmann, Manuel
-
2020
Persistent link: https://www.econbiz.de/10012298430
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2
Measuring the custumer relationship management construct and linking it to performance outcomes
Reinartz, Werner J.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001825341
Saved in:
3
The impact of customer relationship characterisstics on profitable lifetime duration
Reinartz, Werner J.
(
contributor
);
Kumar, V.
(
contributor
)
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001632962
Saved in:
4
Customer lifetime duration : an empirical framework for measurement and explanation
Reinartz, Werner J.
;
Kumar, V.
-
2000
Persistent link: https://www.econbiz.de/10001635082
Saved in:
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