//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~person:"Rubin, James"
~type_genre:"Article in journal"
~type_genre:"Case study"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Geisteswissenschaft"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand
1
Culture
1
Geisteswissenschaft
1
Humanities
1
Kultur
1
Markenartikel
1
USA
1
United States
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
Case study
Aufsatz im Buch
1
Aufsatz in Zeitschrift
1
Book section
1
Reprint
1
Language
All
English
Author
All
Rubin, James
Boren, Susan
1
Butkevich, Bridget
1
Cab, Victor Manuel
1
Chaplin, Jonathan
1
Ciulla, Joanne B.
1
Committe, Bruce
1
DomÃnguez, J. Gabriel
1
Gartner, William B.
1
Gatlin-Watts, Rebecca
1
Gehrels, Franz
1
Hatch, Mary Jo
1
Hofstede, Geert
1
Minkov, Michael
1
Moroz, Peter W.
1
Neergaard, Helle
1
O'Connell, John F.
1
Ozawa, Marc
1
Perkins, George M.
1
Pilegaard, Morten
1
Pollitt, Michael G.
1
Reiner, David M.
1
Storr, Virgil Henry
1
Warde, Paul
1
more ...
less ...
Published in...
All
The journal of brand management : an international journal
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The hermeneutics of branding
Hatch, Mary Jo
;
Rubin, James
- In:
The journal of brand management : an international journal
14
(
2006/07
)
1/2
,
pp. 40-59
Persistent link: https://www.econbiz.de/10003458906
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->