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~language:"eng"
~person:"Schröder, Hendrik"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~subject:"Retail trade"
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Schröder, Hendrik
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Linking multi-channel customer behavior with shopping motives : an empirical investigation of a German retailer
Schröder, Hendrik
;
Zaharia, Silvia
- In:
Journal of retailing and consumer services
15
(
2008
)
6
,
pp. 452-468
Persistent link: https://www.econbiz.de/10003750760
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